Website Optimisation & Digital Marketing Specialist Needed – Jewellery Business

Project Overview:
I own Kings Estate Jewellery, a Sydney-based estate, vintage and antique jewellery business. Bricks and mortar store in Dural, NSW, Australia. I am looking for an experienced website and digital marketing specialist to improve my website's performance, appearance, and online visibility.
Using WordPress
Website: www.kingsestate.com.au

Project Goals:

Website Review & Analysis
• Complete website audit
• Identify issues affecting performance and SEO
• Analyse user experience and customer journey
• Competitor analysis within the jewellery industry
Website Modernisation
• Modern, luxury look and feel
• Improve navigation and user experience
• Optimise layout and design
• Improve product pages and calls to action
• Ensure website is fully mobile-friendly and responsive
Search Engine Optimisation (SEO)
• Keyword research
• On-page SEO
• Meta titles and meta descriptions
• Image optimisation
• Internal linking
• SEO for product pages and blog articles
• Local SEO for Sydney, Dural and Hills District searches
Google & Meta Advertising
• Google Ads setup and optimisation
• Keyword strategy
• Conversion tracking
• Meta (Facebook and Instagram) advertising strategy
• Retargeting campaigns
• Audience development
Website Performance
• Improve loading speed
• Fix broken links or errors
• Optimise images and website performance
• Improve Google rankings and website health