Travel-Tech Social Ads Strategist

Job ID: 40462741

Budget: ₹1,500 – ₹12,500 INR

I’m preparing a paid-media push to put our new travel-tech brand in front of as many curious travellers as possible. The core objective is brand awareness, and I’m concentrating our spend on Instagram Reels and YouTube Shorts—short-form, scroll-stopping video is where our audience lives.

Here’s the flow I have in mind:

• Map a clear funnel strategy that fits a ₹5,000 test budget, outlining audiences, objectives and KPIs.
• Produce or guide the creation of thumb-stopping, mobile-first creative (reels/shorts) that blends wanderlust storytelling with a subtle product tease.
• Deploy and optimise campaigns in Meta Ads Manager and YouTube Ads, refining targeting and creative in real time for the strongest CPM and view-through rates.
• Deliver a concise report after the first seven days detailing reach, engagement and learnings, along with suggestions for scaling if CPAs hold.

You’ve run performance campaigns for startups before, know your way around Meta Ads and Google Ads dashboards, and can whip up—or direct—a punchy 15-30-second video without breaking stride.

When you reply, please include:
• A link to your portfolio or reel samples.
• Screenshots or metrics from similar awareness campaigns you’ve managed.
• Your pricing structure beyond this initial ₹5,000 test (hourly or retainer is fine).

If the pilot hits our targets, I’m ready to expand budgets and hand you the keys for ongoing growth marketing. Let’s get travellers talking about us.