Tmall Store Setup & Sales

Job ID: 40591804

Budget: $250 – $750 USD

I’m looking to launch my dietary supplement brand on Tmall Global from scratch, with a focus on sustainable, long-term revenue. As our products are specialized health supplements, I am seeking a partner with proven experience in the Cross-Border E-commerce (CBEC) model specifically for the nutraceutical category.

Important: I am looking for a professional partner (TP) who fully understands the regulatory requirements for dietary supplements in China. Please note that I require the brand to retain full ownership of the storefront, and I am looking for a partner to manage the operations and strategy on our behalf.

My objectives include:

Compliance & Setup: End-to-end guidance through the official Tmall merchant registration process, ensuring full compliance with the Chinese 'Positive List' for imported dietary supplements.

Operations & Logistics: Practical advice on setting up logistics via bonded warehouses (essential for supplement shelf-life and shipping speed), configuring Alipay, and establishing a sustainable workflow for customer service.

Storefront & Listings: Designing a professional Flagship storefront and optimized product pages (Chinese copywriting, keyword tagging, and localized imagery for health products) that adhere to Tmall’s strict compliance rules for supplements.

Go-to-Market Strategy: A clear roadmap for traffic acquisition within the Alibaba ecosystem (Super Recommendations, Alimama ads) and external channels to drive fast conversion for health-conscious consumers.

Mandatory Screening Questions (Please include these in your proposal):

Experience: Can you provide a link to a Tmall Global Flagship store in the supplement/health category that you currently manage or have managed?

Compliance: How do you ensure our specific dietary supplements remain compliant with the Chinese 'Positive List' and relevant NMPA guidelines for cross-border import?

Ownership: Can you confirm that our brand will retain full legal ownership of the store, and that you will operate as our Tmall Partner (TP)?

Deliverables:

Approved Tmall Global merchant account and a fully operational, compliant storefront for supplements.

Localized, compliant product pages optimized for the Chinese health supplement market.

Initial 30-day promotion calendar with clear, performance-based ROI targets.

KPI dashboard setup and a handbook for my team to manage daily orders and data tracking.

If you have a proven track record of growing revenue-focused Tmall Global stores for supplement brands, I look forward to reviewing your proposal.