TikTok and WhatsApp Lead-Generation Campaign

My goal is straightforward: fill the lesson calendar with new students by running a lead-generation campaign on both TikTok Ads Manager and WhatsApp Business. The school teaches everyone from 16-year-old beginners to adults returning for refresher courses, so creatives and copy must resonate across those age brackets while staying fully compliant with each platform’s advertising policies.

Here’s what I need done:
• Strategy & funnel design that connects short-form TikTok video ads to an automated WhatsApp chat or click-to-chat form, capturing contact details and preferred lesson times.
• Production of thumb-stopping TikTok creatives (video edits, hooks, captions) plus concise WhatsApp follow-up messages that nurture prospects into booking.
• Campaign set-up, pixel/event tracking, and audience segmentation for teens, young adults and older learners.
• Ongoing optimisation—bid adjustments, split-testing hooks and offers—aiming for the lowest possible cost per verified lead.
• Weekly reporting in Google Sheets or Data Studio summarising spend, impressions, clicks, CPL and booked lessons.

Acceptance criteria
• Minimum of 30 qualified leads in the first 30 days.
• Cost per lead clearly documented and trending downward through optimisation.
• All creative assets and ad account data handed over on completion.

All copy, visuals and reporting must be delivered in English. Access to existing branding assets, testimonials and lesson packages will be provided immediately so you can move fast.