TikTok & Meta Ads: African Skincare -- 2
Budget: €8 – €30 EUR
I’m rolling out a new skincare line aimed squarely at the African market and I need to start driving traffic and sales immediately. The plan is to launch paid campaigns on both TikTok and Meta (Facebook + Instagram) and support them with scroll-stopping video creatives and fast-loading landing pages that feel local, vibrant, and trustworthy.
Here’s what I’m looking for right now:
• A clear media strategy for TikTok and Meta that outlines objectives, audiences, daily spend recommendations, and KPI targets.
• Concept, scripting, and production of short-form videos (UGC style, 15-30 sec) tailored separately for TikTok and for Facebook/Instagram Reels or Feed.
• Two high-converting landing pages (mobile-first) that mirror the tone of the ads, integrate Meta & TikTok pixels, and make checkout friction-free.
• Quick iteration cycles; first drafts inside a week so we can start testing ASAP.
• Full hand-off of editable assets plus a quick Loom walkthrough so my team can swap in future offers on their own.
Acceptance criteria
1. A/B creative set of three video variations per platform delivered in 1080×1920 and 1080×1080.
2. Landing pages must load in <3 s on 4G, score 90+ on Google PageSpeed Mobile, and pass all pixel diagnostics.
3. Campaigns go live without disapproved ads or broken links.
If you’ve successfully scaled e-commerce brands in Africa and can hit the ground running this week, let’s talk.
Here’s what I’m looking for right now:
• A clear media strategy for TikTok and Meta that outlines objectives, audiences, daily spend recommendations, and KPI targets.
• Concept, scripting, and production of short-form videos (UGC style, 15-30 sec) tailored separately for TikTok and for Facebook/Instagram Reels or Feed.
• Two high-converting landing pages (mobile-first) that mirror the tone of the ads, integrate Meta & TikTok pixels, and make checkout friction-free.
• Quick iteration cycles; first drafts inside a week so we can start testing ASAP.
• Full hand-off of editable assets plus a quick Loom walkthrough so my team can swap in future offers on their own.
Acceptance criteria
1. A/B creative set of three video variations per platform delivered in 1080×1920 and 1080×1080.
2. Landing pages must load in <3 s on 4G, score 90+ on Google PageSpeed Mobile, and pass all pixel diagnostics.
3. Campaigns go live without disapproved ads or broken links.
If you’ve successfully scaled e-commerce brands in Africa and can hit the ground running this week, let’s talk.