TikTok Ads Performance Marketer Required

Job ID: 40232444

Budget: $250 – $750 USD

Project Overview

We are an e-commerce brand selling fragrances for men and women and currently operating a TikTok Shop.

We already have:
• active TikTok Shop listings
• ongoing creator/UGC content
• organic posts and some initial sales

We are looking for a TikTok Ads performance marketer who can audit our setup and turn our existing content into profitable paid campaigns.

This role is focused on conversion ads and scaling sales, not social media posting or community management.

Scope of Work:
- Review and audit our TikTok Shop and Ads Manager setup
- Launch and manage TikTok conversion campaigns
- Turn UGC/creator videos into performing ads
- Build proper campaign structures (testing → optimization → scaling)
- Identify winning hooks and creatives
- Optimize budgets, targeting, and bidding strategies
- A/B test creatives, captions, thumbnails, and audiences
- Monitor CTR, CPA, CVR, and ROAS
- Recommend new creative angles and content ideas for creators
- Provide weekly performance updates and next-step plan

What We Provide:
- Existing UGC videos and creator content
- Active TikTok Shop listings
- Ongoing new content from creators
- Access to TikTok Ads Manager and TikTok Shop
- Product samples if needed

Requirements:
- Proven experience running TikTok Ads for e-commerce products
- Familiar with TikTok Shop conversion campaigns
- Experience with beauty, personal care, or consumer products preferred
- Strong understanding of creative testing and scaling
- Able to identify winning creatives and diagnose poor performance
- Clear English communication
- Please include examples or screenshots of past TikTok ad performance (ROAS, CPA, CTR, or revenue).

Deliverables:
- Campaign setup and management
- Weekly performance report
- Optimization recommendations
- Creative testing plan

Engagement
Initial 1-month trial.
If performance is good, this can become a long-term monthly role.

Important:
This is a performance marketing role.

We are NOT hiring:
- social media managers
- content posters
- graphic designers

We are specifically looking for someone experienced in TikTok advertising for online product sales.

To Apply, Please Include;
- Past TikTok ad campaigns you managed
- Typical testing strategy (how you find winning creatives)
- KPIs you focus on (CPA, ROAS, etc.)