Telehealth Digital Marketing Launch

I run a brand-new telehealth practice serving patients across the United States and I’m ready to build a strong digital footprint that consistently drives qualified traffic back to our website. I need a full-funnel, best-practice approach that blends social media marketing, content marketing, and search engine optimization into one cohesive strategy.

Right now my priority is simple: measurable website visits that can later be converted into appointments. To achieve that, I want to focus first on high-impact channels—Facebook, Google Search, and Instagram—while staying flexible enough to add any other platform you consider essential to industry best practice.

Deliverables I expect from you:
• A 90-day integrated digital marketing plan tailored to U.S. telehealth regulations and patient behavior
• Complete setup and launch of paid campaigns on Facebook Ads Manager, Google Ads, and Instagram, including audience research, creative recommendations, and tracking pixels
• On-site SEO audit plus implementation of foundational fixes (meta data, keyword mapping, internal linking, speed tweaks)
• A simple content calendar outlining blog or social posts that support the paid strategy
• Weekly performance dashboard and a concise end-of-month report so I can see how traffic, cost-per-click, and on-site engagement are trending

Campaigns should go live only after I sign off on strategy and creative, and tracking must be verified in Google Analytics 4. If you have telehealth or healthcare marketing experience, highlight it; HIPAA-compliant handling of any data is non-negotiable.

Let’s set this up right the first time so I can concentrate on patient care while the traffic flows in.