Subscription-Based App Performance Marketer
Budget: $250 – $750 USD
Project Title: Performance Marketer for Islamic Audiobook App (User Acquisition and ROAS Focus)
Project Overview
Islamic audiobooks is a subscription-based Islamic audiobook summary app launching in English across the USA, UK, Canada, Australia, UAE, Saudi Arabia, and India.
We are seeking an experienced performance marketer with a proven track record of scaling subscription mobile apps through paid user acquisition.
This is a monthly retainer role with clear deliverables. Only apply if you can show proof of success.
Scope of Work
1. Paid User Acquisition
Platforms:
Meta Ads (Facebook and Instagram)
TikTok Ads
Google UAC
YouTube Shorts Ads (optional)
Apple Search Ads (after iOS launch)
Deliverables:
Complete campaign setup and ongoing optimization
CPI, CAC, cost per subscription, and ROAS tracking
Audience testing
Creative angle and concept testing
Weekly optimization cycles
2. Creative Strategy (Not Design)
Creative concepts
Ad scripts
Hook ideas
Competitor ad analysis
3. Reporting and Analytics
Weekly performance reports with clear numbers and recommendations
Monthly strategy plan
Analysis of creative performance, funnels, and regional trends
4. ASO Support
Keyword planning
Store listing conversion optimization
A/B testing for screenshots, icons, and feature graphics
5. Region-Specific Scaling and Strategy
Primary countries:
USA
UK
Canada
Australia
UAE
Saudi Arabia
India
Deliverables:
CPI benchmarks
Which markets to scale
Localized messaging insights
Country-by-country performance review
Mandatory Requirements
Applicants must meet all requirements below. Proposals without proof will not be considered.
1. Experience With Subscription-Based Apps
Applicants must show:
Names of apps worked on
Exact role performed
Screenshots or dashboard evidence of KPIs
Results achieved: CPI, CAC, ROAS, subscription revenue, trial conversion
Countries in which campaigns were run
2. Experience in the Required Target Markets
Applicants must provide previous results achieved in:
USA
UK
Canada
Australia
UAE
Saudi Arabia
India
Including:
CPI benchmarks
CAC benchmarks
Subscription conversion performance
3. Transparent Performance and Revenue Impact
Where possible, applicants should share:
Revenue growth achieved
Subscription conversion improvements
CAC reductions
Retention metrics such as Day-1 and Day-7
Monthly Retainer Deliverables
Each month, the marketer is expected to deliver:
5–10 new audiences tested
8–12 new creative variations
Weekly performance report
Monthly strategy call
A/B testing for store listings
Regional scaling plan
Influencer shortlisting and advisory
Daily monitoring for campaign issues
Budget
Please submit:
Monthly retainer price
Breakdown of what is included
Any recommended performance-based bonus structure
Proposal Requirements
To be considered, the proposal must include:
A. Portfolio of similar subscription apps
B. Real KPIs achieved (CPI, CAC, ROAS, subscription rate, etc.)
C. Evidence of performance in my target markets
D. A clear scaling strategy for Islam Central
E. Monthly retainer price and inclusions
Project Overview
Islamic audiobooks is a subscription-based Islamic audiobook summary app launching in English across the USA, UK, Canada, Australia, UAE, Saudi Arabia, and India.
We are seeking an experienced performance marketer with a proven track record of scaling subscription mobile apps through paid user acquisition.
This is a monthly retainer role with clear deliverables. Only apply if you can show proof of success.
Scope of Work
1. Paid User Acquisition
Platforms:
Meta Ads (Facebook and Instagram)
TikTok Ads
Google UAC
YouTube Shorts Ads (optional)
Apple Search Ads (after iOS launch)
Deliverables:
Complete campaign setup and ongoing optimization
CPI, CAC, cost per subscription, and ROAS tracking
Audience testing
Creative angle and concept testing
Weekly optimization cycles
2. Creative Strategy (Not Design)
Creative concepts
Ad scripts
Hook ideas
Competitor ad analysis
3. Reporting and Analytics
Weekly performance reports with clear numbers and recommendations
Monthly strategy plan
Analysis of creative performance, funnels, and regional trends
4. ASO Support
Keyword planning
Store listing conversion optimization
A/B testing for screenshots, icons, and feature graphics
5. Region-Specific Scaling and Strategy
Primary countries:
USA
UK
Canada
Australia
UAE
Saudi Arabia
India
Deliverables:
CPI benchmarks
Which markets to scale
Localized messaging insights
Country-by-country performance review
Mandatory Requirements
Applicants must meet all requirements below. Proposals without proof will not be considered.
1. Experience With Subscription-Based Apps
Applicants must show:
Names of apps worked on
Exact role performed
Screenshots or dashboard evidence of KPIs
Results achieved: CPI, CAC, ROAS, subscription revenue, trial conversion
Countries in which campaigns were run
2. Experience in the Required Target Markets
Applicants must provide previous results achieved in:
USA
UK
Canada
Australia
UAE
Saudi Arabia
India
Including:
CPI benchmarks
CAC benchmarks
Subscription conversion performance
3. Transparent Performance and Revenue Impact
Where possible, applicants should share:
Revenue growth achieved
Subscription conversion improvements
CAC reductions
Retention metrics such as Day-1 and Day-7
Monthly Retainer Deliverables
Each month, the marketer is expected to deliver:
5–10 new audiences tested
8–12 new creative variations
Weekly performance report
Monthly strategy call
A/B testing for store listings
Regional scaling plan
Influencer shortlisting and advisory
Daily monitoring for campaign issues
Budget
Please submit:
Monthly retainer price
Breakdown of what is included
Any recommended performance-based bonus structure
Proposal Requirements
To be considered, the proposal must include:
A. Portfolio of similar subscription apps
B. Real KPIs achieved (CPI, CAC, ROAS, subscription rate, etc.)
C. Evidence of performance in my target markets
D. A clear scaling strategy for Islam Central
E. Monthly retainer price and inclusions