Student Upskilling Certification Campaign

I need a full-funnel B2C campaign that turns curious students into paying, certified users of our mobile upskilling app (https://play.google.com/store/apps/details?id=com.dbkompare.app). The app lets anyone earn a recognised certificate in the latest tech topics for roughly €30—about one-tenth of what an Azure exam plus dumps usually costs—so price is our biggest hook.

My single success metric is the volume of certifications sold, not mere installs or clicks. The audience is students who want to become job-ready quickly and affordably. To reach them, I want you to build and manage coordinated Social Media and Search Engine Ads campaigns that:
• Spotlight the “pass on the go” advantage and the 90 % cost savings.
• Drive traffic straight to the app store or dedicated landing pages you create.
• Nurture users through to payment and exam completion with clear, confidence-building messaging.

Deliverables I expect:
• Channel-specific media plan with budgets, targeting, and KPIs
• Compelling ad copy, creative assets, and A/B variants
• Optimised landing page or in-app funnel recommendations
• Pixel and conversion tracking setup, plus weekly performance reports
• Iterative optimisation until certification volume goals are met

Proficiency with Meta Ads, Instagram Reels, TikTok, Google Ads (Search & Display), and basic app-store optimisation will be key. If you have previous wins marketing low-cost certification or e-learning products to students, let me know. The faster we can prove traction, the sooner we can scale this “job-ready university” vision worldwide.