Social Media Sales Strategy
Budget: $15 – $25 USD
My immediate priority is to lift sales by reshaping the way the brand shows up on social media. To do that, I want a completely new, data-driven marketing strategy focused only on our social channels. The work begins with a clear-eyed audit of current profiles and metrics, then moves into a step-by-step plan that the in-house team can put into action without guesswork.
Key deliverables
• Strategy deck that defines positioning, messaging themes, audience segments, funnel stages, and KPIs
• 30-day content calendar with post copy, visual direction, and publishing cadence
• Paid promotion framework outlining targeting, creative angles, and suggested budget splits
• KPI dashboard template (Google Sheets or Data Studio) so we can track results in real time
Acceptance criteria
The strategy must reference insights pulled from Meta Business Suite or equivalent analytics, include at least three creative concepts per audience segment, and present projections that can be tied to revenue within a three-month horizon. A first draft is needed within seven days, followed by one round of revisions.
Brand guidelines, past campaign data, and access to our social accounts will be shared at kickoff.
Key deliverables
• Strategy deck that defines positioning, messaging themes, audience segments, funnel stages, and KPIs
• 30-day content calendar with post copy, visual direction, and publishing cadence
• Paid promotion framework outlining targeting, creative angles, and suggested budget splits
• KPI dashboard template (Google Sheets or Data Studio) so we can track results in real time
Acceptance criteria
The strategy must reference insights pulled from Meta Business Suite or equivalent analytics, include at least three creative concepts per audience segment, and present projections that can be tied to revenue within a three-month horizon. A first draft is needed within seven days, followed by one round of revisions.
Brand guidelines, past campaign data, and access to our social accounts will be shared at kickoff.