Social Media Marketing Strategist

We are looking to hire a part-time Social Media Marketing Specialist to develop and execute social media marketing strategies that drive traffic to our website & mobile app. We are looking for a person to help us grow our reputation in the market and appeal to a larger audience.
Responsibilities:
Develop clear and engaging content for digital & offline collaterals, blogs etc, that addresses both business goals and consumer needs.
Design promotional campaigns for new products and markets.
Design mocks and works with our junior creative team on social media posts & email campaigns etc.
Creating, adjusting, and managing the social media calendar.
Understand our brand and craft our differentiation, develop our digital marketing strategy, style guides, and tones for consistent and engaging brand messaging.
Gather feedback from sales and analyze consumer behavior to define guidelines for our company’s positioning and voice both online and offline.
Developing a solid understanding of the target audience through online and traditional market research.
Requirement:
Graduate with related experience of 3-5 years in brand or content strategy or similar experience in Marketing.
Experience in developing marketing strategies based on market segmentation.
Data-driven & creative thinking person with outstanding organizational skills.
Decent knowledge of keyword research.
Excellent communication, writing, analytical, marketing, and collaborative skills.
This is a fixed pay part-time role with (either remote only/hybrid or in-office presence) commitment of a minimum of ~10 hours/week.
Good to have
Portfolio of brand-building projects.
Experience with SEO & SEM.