Social Media Lead-Generation Strategist
Budget: ₹2,500 – ₹0 INR
The immediate goal is to turn our social channels into a predictable stream of qualified leads. I need a senior digital marketer with roughly 8–10 years in the field to map out and run an end-to-end campaign that covers audience research, creative direction, paid and organic tactics, and ongoing optimisation.
Key focus
Our priority platform is social media. Everything—from content style to ad formats—should be tailored for high-intent engagement that converts to enquiries or demo bookings.
Scope of work
• Audit our current social presence and past results
• Design a lead-generation funnel (awareness, nurture, convert) with clear KPIs
• Produce or brief compelling creative assets and copy
• Launch, monitor and A/B test paid campaigns
• Report weekly on CPL, conversion rate and recommended tweaks
Acceptance criteria
A campaign will be considered successful once it delivers leads that meet our ICP and achieves the agreed cost-per-lead target for two consecutive weeks.
When you respond, speak directly to your experience managing social campaigns aimed at lead generation—examples, industries served, and measurable outcomes matter most to me.
Key focus
Our priority platform is social media. Everything—from content style to ad formats—should be tailored for high-intent engagement that converts to enquiries or demo bookings.
Scope of work
• Audit our current social presence and past results
• Design a lead-generation funnel (awareness, nurture, convert) with clear KPIs
• Produce or brief compelling creative assets and copy
• Launch, monitor and A/B test paid campaigns
• Report weekly on CPL, conversion rate and recommended tweaks
Acceptance criteria
A campaign will be considered successful once it delivers leads that meet our ICP and achieves the agreed cost-per-lead target for two consecutive weeks.
When you respond, speak directly to your experience managing social campaigns aimed at lead generation—examples, industries served, and measurable outcomes matter most to me.