Social Media Fragrance Marketing
Budget: ₹600 – ₹1,500 INR
We run a premium line business of international Brands and Arabian fragrances and want to turn every major social touch-point into a direct sales engine. The campaign must work seamlessly across WhatsApp, TikTok, Instagram, Facebook, our own web shop, and even LinkedIn, yet still feel like one coherent brand story.
Sales are the sole yardstick. Every caption, clip, broadcast list or carousel should move a viewer toward checkout—whether that’s through a shoppable TikTok, a personalized WhatsApp catalogue message, or a retargeting ad on Instagram.
To get there we need end-to-end handling of three specific levers:
• Sponsored posts – build the content calendar, produce high-impact static or motion assets, write persuasive captions, and schedule them through Meta Business Suite and TikTok Ads Manager.
• Influencer partnerships – source fragrance-relevant creators (especially GCC-based micro and mid-tier voices), negotiate deals, brief them, and track conversion through unique codes or links.
• Targeted ads – craft full-funnel campaigns with sharp audience segmentation, pixels, look-alikes, and daily ROAS optimisations.
Creative direction must reflect the elegance of Arabian perfumery—rich visuals, refined typography, and bilingual copy (English / Multi European languages: Arabic) whenever it expands reach.
Deliverables for approval:
1. A 30-day content & ad calendar.
2. All creative assets in editable formats (PSD, AI, video project files).
3. An influencer shortlist with proposed fees and projected reach.
4. Ad-account dashboards that report spend, CPA, and attributed sales.
5. Targeted audience is UK and all European countries.
If you’ve previously scaled beauty or fragrance e-commerce, outline those wins and the tools you favor (Meta Ads Manager, TikTok Business Center, WhatsApp Business API) when you respond.
Sales are the sole yardstick. Every caption, clip, broadcast list or carousel should move a viewer toward checkout—whether that’s through a shoppable TikTok, a personalized WhatsApp catalogue message, or a retargeting ad on Instagram.
To get there we need end-to-end handling of three specific levers:
• Sponsored posts – build the content calendar, produce high-impact static or motion assets, write persuasive captions, and schedule them through Meta Business Suite and TikTok Ads Manager.
• Influencer partnerships – source fragrance-relevant creators (especially GCC-based micro and mid-tier voices), negotiate deals, brief them, and track conversion through unique codes or links.
• Targeted ads – craft full-funnel campaigns with sharp audience segmentation, pixels, look-alikes, and daily ROAS optimisations.
Creative direction must reflect the elegance of Arabian perfumery—rich visuals, refined typography, and bilingual copy (English / Multi European languages: Arabic) whenever it expands reach.
Deliverables for approval:
1. A 30-day content & ad calendar.
2. All creative assets in editable formats (PSD, AI, video project files).
3. An influencer shortlist with proposed fees and projected reach.
4. Ad-account dashboards that report spend, CPA, and attributed sales.
5. Targeted audience is UK and all European countries.
If you’ve previously scaled beauty or fragrance e-commerce, outline those wins and the tools you favor (Meta Ads Manager, TikTok Business Center, WhatsApp Business API) when you respond.