Social Media & Digital Marketing for Groovon
Budget: $8 – $15 CAD
Job Description
Social Media & Digital Marketing Specialist (Groovon Launch)**
Part-time | ~1 hour/day, 5 days/week | Remote
About Groovon
Groovon is a next-generation live-music and fan-powered discovery platform. We are preparing for launch and need a high-calibre digital marketing freelancer who can turn our messaging into platform-ready content across multiple channels.
Role Overview
We are looking for a creative, AI-native Social Media & Digital Marketing Specialist to support Groovon’s launch content, postings, and campaigns.
Your job is to take our messaging calendar + content inputs and convert them into high-quality, multi-format posts for Instagram, LinkedIn, TikTok, YouTube Shorts, Facebook, X (Twitter), and email — and then run the day-to-day posting, scheduling, and basic analytics.
This is a light-weight but high-skill role, ideal for someone who can execute fast using modern AI tools.
Key Responsibilities
1. Content Creation & Repurposing
Turn our content inputs into platform-specific formats:
Instagram: carousels, reels, stories
Facebook: posts, short-form videos, boosted posts
TikTok & YouTube Shorts: AI-assisted short videos
LinkedIn: thought-leadership posts + carousels
X: microcopy posts and threads
Email: newsletters, updates, announcements
Use AI tools (ChatGPT, Midjourney, Runway, CapCut, Canva AI, etc.) for:
Fast visual + video generation
Scriptwriting + captioning
Multiple variations for A/B testing
Thumbnail production and layout optimisation
2. Campaign Execution
Convert the weekly/monthly plan into a clear posting schedule
Draft and deliver content for approval
Publish across:
Instagram
Facebook
LinkedIn
TikTok
YouTube Shorts
X (Twitter)
Email (Mailchimp / Brevo / HubSpot)
Ensure formatting is clean, platform-optimised, and on-brand
3. Social Media Operations
Monitor comments, messages, and top-level community sentiment
Track engagement and analytics (reach, impressions, video performance)
Recommend improvements based on performance
Maintain an organized content library and version control (Canva, Drive, Notion, etc.)
Required Skills & Experience
Proven ability to create content across Instagram, Facebook, TikTok, YouTube Shorts, LinkedIn, and X
AI-first creator mindset — highly comfortable with modern creation tools
Excellent copywriting and visual design instincts
Understanding of social media trends, hooks, virality, and algorithms
Experience running email marketing campaigns
Fast execution and strong attention to detail
Ability to work independently without handholding
Experience with music/entertainment brands is a bonus
Time Commitment
~1 hour per day, 5 days a week
Fully remote, flexible schedule
Short weekly check-in call (optional)
Weekly Deliverables (Typical)
This may vary but will roughly include:
2–3 Instagram + Facebook posts/reels
1–2 TikToks or Shorts (AI-enhanced acceptable)
1–2 LinkedIn posts
2–3 X posts/threads
1 Email update
Brief weekly analytics summary
Traits We Value
Creative, proactive, fast executor
Comfortable working in ambiguity
High aesthetic sensibility — clean layouts, strong rhythm, storytelling
Passion for live music, culture, creators, or youth communities
AI-native mindset (speed + quality)
How to Apply
Please share:
Links to IG/TikTok/Facebook/LinkedIn content you’ve created
A short list of AI tools you are proficient with
Your rate (daily, weekly or monthly)
Availability to start
Social Media & Digital Marketing Specialist (Groovon Launch)**
Part-time | ~1 hour/day, 5 days/week | Remote
About Groovon
Groovon is a next-generation live-music and fan-powered discovery platform. We are preparing for launch and need a high-calibre digital marketing freelancer who can turn our messaging into platform-ready content across multiple channels.
Role Overview
We are looking for a creative, AI-native Social Media & Digital Marketing Specialist to support Groovon’s launch content, postings, and campaigns.
Your job is to take our messaging calendar + content inputs and convert them into high-quality, multi-format posts for Instagram, LinkedIn, TikTok, YouTube Shorts, Facebook, X (Twitter), and email — and then run the day-to-day posting, scheduling, and basic analytics.
This is a light-weight but high-skill role, ideal for someone who can execute fast using modern AI tools.
Key Responsibilities
1. Content Creation & Repurposing
Turn our content inputs into platform-specific formats:
Instagram: carousels, reels, stories
Facebook: posts, short-form videos, boosted posts
TikTok & YouTube Shorts: AI-assisted short videos
LinkedIn: thought-leadership posts + carousels
X: microcopy posts and threads
Email: newsletters, updates, announcements
Use AI tools (ChatGPT, Midjourney, Runway, CapCut, Canva AI, etc.) for:
Fast visual + video generation
Scriptwriting + captioning
Multiple variations for A/B testing
Thumbnail production and layout optimisation
2. Campaign Execution
Convert the weekly/monthly plan into a clear posting schedule
Draft and deliver content for approval
Publish across:
TikTok
YouTube Shorts
X (Twitter)
Email (Mailchimp / Brevo / HubSpot)
Ensure formatting is clean, platform-optimised, and on-brand
3. Social Media Operations
Monitor comments, messages, and top-level community sentiment
Track engagement and analytics (reach, impressions, video performance)
Recommend improvements based on performance
Maintain an organized content library and version control (Canva, Drive, Notion, etc.)
Required Skills & Experience
Proven ability to create content across Instagram, Facebook, TikTok, YouTube Shorts, LinkedIn, and X
AI-first creator mindset — highly comfortable with modern creation tools
Excellent copywriting and visual design instincts
Understanding of social media trends, hooks, virality, and algorithms
Experience running email marketing campaigns
Fast execution and strong attention to detail
Ability to work independently without handholding
Experience with music/entertainment brands is a bonus
Time Commitment
~1 hour per day, 5 days a week
Fully remote, flexible schedule
Short weekly check-in call (optional)
Weekly Deliverables (Typical)
This may vary but will roughly include:
2–3 Instagram + Facebook posts/reels
1–2 TikToks or Shorts (AI-enhanced acceptable)
1–2 LinkedIn posts
2–3 X posts/threads
1 Email update
Brief weekly analytics summary
Traits We Value
Creative, proactive, fast executor
Comfortable working in ambiguity
High aesthetic sensibility — clean layouts, strong rhythm, storytelling
Passion for live music, culture, creators, or youth communities
AI-native mindset (speed + quality)
How to Apply
Please share:
Links to IG/TikTok/Facebook/LinkedIn content you’ve created
A short list of AI tools you are proficient with
Your rate (daily, weekly or monthly)
Availability to start