Skincare Brand Digital Growth Strategy
Budget: ₹1,500 – ₹12,500 INR
I need a seasoned digital marketer who can take charge of our skincare and wellness brand’s online expansion. The focus will be a balanced mix of social media marketing, email marketing, and SEO-driven content that ultimately boosts e-commerce sales.
On social, Instagram and Facebook are my core channels. I’m aiming first and foremost for stronger brand awareness; from there, engaging content and smart retargeting should carry visitors through to purchase. You’ll have freedom to propose creative angles—reels, stories, user-generated content, influencer micro-collabs—so long as each tactic is tied to clear KPIs we agree on.
Email is our retention engine. I’d like you to map a lifecycle flow (welcome, nurture, promo and post-purchase) and keep campaigns data-backed with A/B testing. If you already work in Klaviyo or a similar e-commerce ESP, that’s a plus.
For SEO and content marketing, I’m looking for keyword-led blog posts, on-page tweaks, and link-building outreach that improves organic rankings around skin health and clean beauty topics. Experience with tools such as SEMrush, Ahrefs, or Google Search Console will help you hit the ground running.
Key deliverables
• 90-day digital strategy roadmap with measurable milestones
• Monthly content calendar covering Instagram, Facebook and email
• Weekly performance reports sourced from Facebook Ads Manager, Instagram Insights, Google Analytics, and the ESP dashboard
• Optimised blog content (2–4 pieces per month) with target keywords and internal links
I’ll supply brand guidelines, product information, and existing audience data. Let me know about similar beauty or wellness projects you’ve scaled, the main tools you use, and the results you achieved.
On social, Instagram and Facebook are my core channels. I’m aiming first and foremost for stronger brand awareness; from there, engaging content and smart retargeting should carry visitors through to purchase. You’ll have freedom to propose creative angles—reels, stories, user-generated content, influencer micro-collabs—so long as each tactic is tied to clear KPIs we agree on.
Email is our retention engine. I’d like you to map a lifecycle flow (welcome, nurture, promo and post-purchase) and keep campaigns data-backed with A/B testing. If you already work in Klaviyo or a similar e-commerce ESP, that’s a plus.
For SEO and content marketing, I’m looking for keyword-led blog posts, on-page tweaks, and link-building outreach that improves organic rankings around skin health and clean beauty topics. Experience with tools such as SEMrush, Ahrefs, or Google Search Console will help you hit the ground running.
Key deliverables
• 90-day digital strategy roadmap with measurable milestones
• Monthly content calendar covering Instagram, Facebook and email
• Weekly performance reports sourced from Facebook Ads Manager, Instagram Insights, Google Analytics, and the ESP dashboard
• Optimised blog content (2–4 pieces per month) with target keywords and internal links
I’ll supply brand guidelines, product information, and existing audience data. Let me know about similar beauty or wellness projects you’ve scaled, the main tools you use, and the results you achieved.