Skilled Digital Marketing Specialist Required

Job ID: 39612458

Budget: ₹75,000 – ₹150,000 INR

Digital Marketing Specialist Job Description

Job Title: Digital Marketing Specialist (Remote, Full-Time)

Location: Remote (India-based, targeting Chicago market)

Company Overview:

We are a U.S.-based company providing services in Chicago, IL, dedicated to delivering exceptional solutions to our clients. We are seeking a talented Digital Marketing Specialist to join our team remotely from India to drive our marketing efforts in the Chicago market.

Job Type: Full-Time Support Role

Salary: ₹12,00,000 per annum (competitive, fixed)

Job Summary:

We are looking for a skilled Digital Marketing Specialist with over 2 years of experience to develop, implement, and manage marketing campaigns that promote our services in Chicago. The ideal candidate will have a strong understanding of digital marketing strategies, be adept at targeting local markets, and work remotely from India in a full-time support role. You will collaborate with our U.S. team to enhance brand visibility, generate leads, and drive customer engagement in Chicago.

Key Responsibilities:





Develop and execute digital marketing campaigns (SEO, SEM, social media, email marketing, and content marketing) tailored to the Chicago market.



Conduct market research to understand Chicago’s consumer behavior and trends to optimize campaigns.



Manage and optimize social media accounts (e.g., Facebook, Instagram, LinkedIn, Twitter) to increase local engagement.



Create and manage paid advertising campaigns (Google Ads, social media ads) targeting Chicago audiences.



Analyze campaign performance using tools like Google Analytics, SEMrush, or similar, and provide actionable insights.



Collaborate with the U.S. team to align marketing strategies with business goals.



Develop engaging content (blogs, social posts, newsletters) to support brand awareness.



Monitor and report on KPIs, including website traffic, lead generation, and conversion rates.



Stay updated on digital marketing trends and adapt strategies to maximize ROI.

Requirements:





2+ years of proven experience in digital marketing, preferably with a focus on U.S. markets.



Strong knowledge of SEO, SEM, social media advertising, email marketing, and content creation.
Familiarity with tools like Google Analytics, Google Ads, Hootsuite, or similar platforms.
Experience targeting local markets (experience with Chicago or U.S. markets is a plus).
Excellent communication skills in English (written and verbal) to collaborate with the U.S. team.
Ability to work remotely from India in a full-time capacity, aligning with U.S. Central Time (CST) as needed.
Bachelor’s degree in Marketing, Communications, or a related field (preferred but not mandatory).
Self-motivated, detail-oriented, and able to manage multiple campaigns simultaneously.
Preferred Skills:
Experience with graphic design tools (e.g., Canva, Adobe Photoshop) for creating marketing assets.
Knowledge of Chicago’s local market dynamics and consumer preferences.
Familiarity with CRM tools like HubSpot or Salesforce.
Understanding of U.S. advertising regulations and compliance.
Benefits:
Competitive salary of ₹12,00,000 per annum.
Opportunity to work remotely with a U.S. company.
Exposure to international markets and career growth opportunities.
Flexible work environment with a focus on work-life balance.
[Removed by Freelancer.com]. Hyderabad preferred
Note: Only candidates based in India with the ability to work remotely will be considered.