Shopify SEO & Digital Marketing Specialist
Budget: $250 – $750 USD
E-commerce Traffic + Digital Marketing Specialist for Shopify Fashion Brand
About the Brand:
Black Cake Clothing is an LA-based fashion and accessories brand with a bold, Hollywood rock ’n’ roll aesthetic. We are looking for a results-driven digital marketing specialist to help increase traffic, visibility, and sales across DTC channels.
What We Need Help With (Choose One or Multiple):
We are open to hiring ONE person who can do it all, or separate specialists for each area.
1. Shopify SEO + On-Site Optimization
Looking for someone who can improve the site’s organic traffic by:
Keyword research for fashion/accessories
Updating meta titles/descriptions
Optimizing product pages
Fixing any technical issues
Improving page speed + mobile UX
Updating homepage/product page copy if needed
Submitting and fixing issues in Search Console
Deliverables:
Clear list of fixes
Before/after metrics
Weekly updates
2. Traffic Generation & Digital Marketing
We want someone who can drive qualified traffic to our Shopify store. This can include:
Pinterest setup + optimization
TikTok content strategy or management
Influencer outreach (micro-influencers preferred)
Google Shopping or Google Ads (small budget)
Email marketing flows (Klaviyo)
Blog content optimized for SEO
Affiliate marketing setup
Cold email outreach to boutiques/retailers (optional)
Deliverables:
Traffic growth month over month
Daily/weekly reporting depending on tasks
Exact actions taken
Clear KPIs tied to traffic, not vague promises
3. Optional: Wholesale Marketing / Boutique Outreach
If you have experience emailing boutiques, stylists, influencers, or gift shops:
Sourcing leads
Writing email sequences
Sending emails (using Instantly, SmartLead, Apollo, etc.)
Managing replies
Booking meetings
Ideal Candidate Has:
Experience with Shopify Fashion brands
Proven results (show me before/after screenshots or case studies)
Ability to communicate clearly with weekly updates
No fluff, no keyword stuffing, no generic strategies
Can work with a small budget and be scrappy/creative
Understands design and brand aesthetic is important
Must share sample work before hiring
Budget:
I’m open to hourly or fixed-price depending on the scope.
General ranges I’m comfortable with:
SEO Audit + Implementation: $150–$250
Website UX/Conversion improvements: $150–$250
Ongoing traffic/digital marketing: $150–$350/mo
Full-service boutique outreach: $300–$450/mo
These are flexible depending on skill and portfolio.
To Apply, Please Answer:
(To filter out low-quality freelancers)
What RESULTS have you achieved for fashion or Shopify brands? Please include screenshots or links.
What specific tasks will you handle weekly?
What tools do you use? (Google Ads, Pinterest, Klaviyo, Instantly, Ahrefs, etc.)
How do you measure success?
What’s your price for the scope you’re applying for?
When can you start, and what’s your weekly availability?
Tone & Expectations:
I am very organized and appreciate clear communication.
I don’t want buzzwords or generic strategies — only clear deliverables and weekly updates.
Looking for someone reliable and long-term if results are strong.
About the Brand:
Black Cake Clothing is an LA-based fashion and accessories brand with a bold, Hollywood rock ’n’ roll aesthetic. We are looking for a results-driven digital marketing specialist to help increase traffic, visibility, and sales across DTC channels.
What We Need Help With (Choose One or Multiple):
We are open to hiring ONE person who can do it all, or separate specialists for each area.
1. Shopify SEO + On-Site Optimization
Looking for someone who can improve the site’s organic traffic by:
Keyword research for fashion/accessories
Updating meta titles/descriptions
Optimizing product pages
Fixing any technical issues
Improving page speed + mobile UX
Updating homepage/product page copy if needed
Submitting and fixing issues in Search Console
Deliverables:
Clear list of fixes
Before/after metrics
Weekly updates
2. Traffic Generation & Digital Marketing
We want someone who can drive qualified traffic to our Shopify store. This can include:
Pinterest setup + optimization
TikTok content strategy or management
Influencer outreach (micro-influencers preferred)
Google Shopping or Google Ads (small budget)
Email marketing flows (Klaviyo)
Blog content optimized for SEO
Affiliate marketing setup
Cold email outreach to boutiques/retailers (optional)
Deliverables:
Traffic growth month over month
Daily/weekly reporting depending on tasks
Exact actions taken
Clear KPIs tied to traffic, not vague promises
3. Optional: Wholesale Marketing / Boutique Outreach
If you have experience emailing boutiques, stylists, influencers, or gift shops:
Sourcing leads
Writing email sequences
Sending emails (using Instantly, SmartLead, Apollo, etc.)
Managing replies
Booking meetings
Ideal Candidate Has:
Experience with Shopify Fashion brands
Proven results (show me before/after screenshots or case studies)
Ability to communicate clearly with weekly updates
No fluff, no keyword stuffing, no generic strategies
Can work with a small budget and be scrappy/creative
Understands design and brand aesthetic is important
Must share sample work before hiring
Budget:
I’m open to hourly or fixed-price depending on the scope.
General ranges I’m comfortable with:
SEO Audit + Implementation: $150–$250
Website UX/Conversion improvements: $150–$250
Ongoing traffic/digital marketing: $150–$350/mo
Full-service boutique outreach: $300–$450/mo
These are flexible depending on skill and portfolio.
To Apply, Please Answer:
(To filter out low-quality freelancers)
What RESULTS have you achieved for fashion or Shopify brands? Please include screenshots or links.
What specific tasks will you handle weekly?
What tools do you use? (Google Ads, Pinterest, Klaviyo, Instantly, Ahrefs, etc.)
How do you measure success?
What’s your price for the scope you’re applying for?
When can you start, and what’s your weekly availability?
Tone & Expectations:
I am very organized and appreciate clear communication.
I don’t want buzzwords or generic strategies — only clear deliverables and weekly updates.
Looking for someone reliable and long-term if results are strong.