Shopify Plus Creative Director & Designer SEO, Social Media, Cosmetic Packaging
Budget: $25 – $50 USD
JOB TITLE: Creative Director & Brand Development Lead
EMPLOYER: Mirabella Beauty & Pure Cosmetics
DEPARTMENT: Creative / Marketing / Digital/ SEO/ Website Development/ Content Creation
REPORTS TO: Ownership
EFFECTIVE DATE: Effective Dec 2025
________________________________________
POSITION SUMMARY:
The Creative Director & Brand Development Lead is responsible for leading and executing the creative vision, digital strategy, and brand consistency across all platforms for several cosmetics brands. The role combines design expertise with digital marketing strategy, e-commerce operations, and packaging compliance.
This individual must have strong experience (or be eager to learn) in Shopify and Shopify Plus, including third-party app integrations and automation tools, as well as email marketing platforms like Klaviyo. The ideal candidate is a dynamic thinker, highly organized, collaborative, and adaptable—ready to step into a leadership role replacing a long-term key member.
________________________________________
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Creative Direction & Brand Development
• Lead the visual direction and creative identity for all brands across print, packaging, digital, and retail touchpoints.
• Oversee development of packaging design, product photography, promotional materials, and influencer kits.
• Collaborate directly with ownership and suppliers to ensure product and brand consistency from concept to execution.
• Maintain and update brand guidelines across all channels.
Digital Marketing, Website & E-Commerce
• Manage and maintain company websites built on Shopify and Shopify Plus, ensuring optimal UX, mobile performance, and SEO.
• Oversee third-party app integrations that support marketing, upsells, loyalty programs, and email capture.
• Troubleshoot issues or collaborate with developers to optimize site speed, performance, and custom functionalities.
• Collaborate with the warehouse and fulfillment team on inventory and launch readiness.
Email Marketing & CRM Management
• Own and manage the Klaviyo email marketing platform, including automated flows, segmentation, and A/B testing.
• Plan and execute campaigns aligned with new launches, sales initiatives, and brand storytelling.
• Analyze performance metrics to continuously improve engagement and conversion.
Marketing Strategy & Content Creation
• Develop content calendars for email, social, and web that align with seasonal campaigns, product launches, and brand promotions.
• Design or oversee the creation of visual assets for Amazon, Faire, retail portals, newsletters, and advertisements.
• Support wholesale and direct-to-consumer marketing efforts, ensuring messaging consistency and brand elevation.
Social Media & Community Engagement
• Create and manage content for Facebook, Instagram, TikTok, Pinterest, LinkedIn, and Amazon Posts.
• Strategize and execute paid social advertising in coordination with internal and/or external teams.
• Engage with followers, influencers, and potential partners to grow community and brand reach.
Compliance, Product & Labeling
• Ensure all packaging and product labels are compliant with FDA, INCI, Mocra international regulations.
• Support ownership in reviewing and revising ingredient panels, claims, and international compliance needs.
• Maintain a thorough archive of packaging versions, dyelines, and supplier communication.
• Understanding and knowledge of building displays
• CAD Drawings are a Plus – but not required.
Project & Vendor Management
• Manage all aspects of creative production schedules and deliverables.
• Coordinate and maintain relationships with outside vendors, printers, manufacturers, photographers, developers, and designers.
• Help source and evaluate new suppliers or platforms to improve marketing performance or reduce cost.
________________________________________
SUPERVISORY RESPONSIBILITIES:
• Oversee internal and freelance team members across design, content, and digital marketing functions.
• Lead content production schedules, promotional planning, and influencer/PR initiatives as needed.
• Ensure consistency, timely delivery, and brand alignment in all creative output.
________________________________________
QUALIFICATIONS:
• Bachelor’s degree in Graphic Design, Marketing, Communications, or related field.
• 3–5 years minimum experience in creative design, digital marketing, or e-commerce (cosmetics/CPG a strong plus).
• Expert in Adobe Creative Suite, Microsoft Office, Canva, and design platforms.
• Proficient in Shopify/Shopify Plus, with working knowledge of apps, integrations, and customizations.
• Strong experience with Klaviyo, including flows, segments, deliverability best practices, and analytics.
• Knowledge of Google Analytics, Ahrefs, Meta Business Manager, Amazon Brand Registry, and related tools is preferred.
• Exceptional organization and communication skills, with the ability to manage multiple ongoing projects.
________________________________________
DESIRED COMPETENCIES:
• Innovation – Brings fresh, creative ideas to life while maintaining brand alignment.
• Adaptability – Responds to new challenges, shifting priorities, and evolving technologies.
• Project Leadership – Self-driven, organized, and deadline-oriented.
• Collaboration – Works well across departments and with ownership to achieve shared goals.
• Analytical Thinking – Uses data and KPIs to drive design, content, and conversion decisions.
PREFERRED (but not required):
• Experience in the cosmetics, skincare, or personal care industry.
• Familiarity with retail partner platforms (Faire, Abound, JCPenney, and other Retail Platforms).
• Basic HTML/CSS understanding for Shopify customizations.
• Trade show and event coordination experience.
EMPLOYER: Mirabella Beauty & Pure Cosmetics
DEPARTMENT: Creative / Marketing / Digital/ SEO/ Website Development/ Content Creation
REPORTS TO: Ownership
EFFECTIVE DATE: Effective Dec 2025
________________________________________
POSITION SUMMARY:
The Creative Director & Brand Development Lead is responsible for leading and executing the creative vision, digital strategy, and brand consistency across all platforms for several cosmetics brands. The role combines design expertise with digital marketing strategy, e-commerce operations, and packaging compliance.
This individual must have strong experience (or be eager to learn) in Shopify and Shopify Plus, including third-party app integrations and automation tools, as well as email marketing platforms like Klaviyo. The ideal candidate is a dynamic thinker, highly organized, collaborative, and adaptable—ready to step into a leadership role replacing a long-term key member.
________________________________________
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Creative Direction & Brand Development
• Lead the visual direction and creative identity for all brands across print, packaging, digital, and retail touchpoints.
• Oversee development of packaging design, product photography, promotional materials, and influencer kits.
• Collaborate directly with ownership and suppliers to ensure product and brand consistency from concept to execution.
• Maintain and update brand guidelines across all channels.
Digital Marketing, Website & E-Commerce
• Manage and maintain company websites built on Shopify and Shopify Plus, ensuring optimal UX, mobile performance, and SEO.
• Oversee third-party app integrations that support marketing, upsells, loyalty programs, and email capture.
• Troubleshoot issues or collaborate with developers to optimize site speed, performance, and custom functionalities.
• Collaborate with the warehouse and fulfillment team on inventory and launch readiness.
Email Marketing & CRM Management
• Own and manage the Klaviyo email marketing platform, including automated flows, segmentation, and A/B testing.
• Plan and execute campaigns aligned with new launches, sales initiatives, and brand storytelling.
• Analyze performance metrics to continuously improve engagement and conversion.
Marketing Strategy & Content Creation
• Develop content calendars for email, social, and web that align with seasonal campaigns, product launches, and brand promotions.
• Design or oversee the creation of visual assets for Amazon, Faire, retail portals, newsletters, and advertisements.
• Support wholesale and direct-to-consumer marketing efforts, ensuring messaging consistency and brand elevation.
Social Media & Community Engagement
• Create and manage content for Facebook, Instagram, TikTok, Pinterest, LinkedIn, and Amazon Posts.
• Strategize and execute paid social advertising in coordination with internal and/or external teams.
• Engage with followers, influencers, and potential partners to grow community and brand reach.
Compliance, Product & Labeling
• Ensure all packaging and product labels are compliant with FDA, INCI, Mocra international regulations.
• Support ownership in reviewing and revising ingredient panels, claims, and international compliance needs.
• Maintain a thorough archive of packaging versions, dyelines, and supplier communication.
• Understanding and knowledge of building displays
• CAD Drawings are a Plus – but not required.
Project & Vendor Management
• Manage all aspects of creative production schedules and deliverables.
• Coordinate and maintain relationships with outside vendors, printers, manufacturers, photographers, developers, and designers.
• Help source and evaluate new suppliers or platforms to improve marketing performance or reduce cost.
________________________________________
SUPERVISORY RESPONSIBILITIES:
• Oversee internal and freelance team members across design, content, and digital marketing functions.
• Lead content production schedules, promotional planning, and influencer/PR initiatives as needed.
• Ensure consistency, timely delivery, and brand alignment in all creative output.
________________________________________
QUALIFICATIONS:
• Bachelor’s degree in Graphic Design, Marketing, Communications, or related field.
• 3–5 years minimum experience in creative design, digital marketing, or e-commerce (cosmetics/CPG a strong plus).
• Expert in Adobe Creative Suite, Microsoft Office, Canva, and design platforms.
• Proficient in Shopify/Shopify Plus, with working knowledge of apps, integrations, and customizations.
• Strong experience with Klaviyo, including flows, segments, deliverability best practices, and analytics.
• Knowledge of Google Analytics, Ahrefs, Meta Business Manager, Amazon Brand Registry, and related tools is preferred.
• Exceptional organization and communication skills, with the ability to manage multiple ongoing projects.
________________________________________
DESIRED COMPETENCIES:
• Innovation – Brings fresh, creative ideas to life while maintaining brand alignment.
• Adaptability – Responds to new challenges, shifting priorities, and evolving technologies.
• Project Leadership – Self-driven, organized, and deadline-oriented.
• Collaboration – Works well across departments and with ownership to achieve shared goals.
• Analytical Thinking – Uses data and KPIs to drive design, content, and conversion decisions.
PREFERRED (but not required):
• Experience in the cosmetics, skincare, or personal care industry.
• Familiarity with retail partner platforms (Faire, Abound, JCPenney, and other Retail Platforms).
• Basic HTML/CSS understanding for Shopify customizations.
• Trade show and event coordination experience.