Shopify Meta/TikTok Ads Strategist
Budget: $30 – $250 USD
I’m looking for a senior-level performance marketer to take full ownership of our paid social engine on both TikTok and Meta for a premium, emotion-driven Shopify brand targeting the US. Your mandate is simple: design and run campaigns that move one needle—sales conversion—while protecting healthy CTR, CPA and ROAS numbers as we scale.
Here is what I need from you:
• End-to-end campaign architecture on TikTok and Meta, from cold prospecting through retargeting, built around a clear testing framework.
• Persuasive ad copy and scroll-stopping creative direction, with a bias toward short-form video supported by high-impact images.
• Hands-on optimisation—audiences, budgets, bids, creative rotation—to prevent fatigue and unlock new pockets of profitable scale.
• Clean technical setup: pixels, Conversion API, and accurate event mapping so every optimisation decision rests on reliable data.
Show me a track record of driving US Shopify revenue on these channels, and be ready to stay embedded for the long haul as we grow this brand together.
Here is what I need from you:
• End-to-end campaign architecture on TikTok and Meta, from cold prospecting through retargeting, built around a clear testing framework.
• Persuasive ad copy and scroll-stopping creative direction, with a bias toward short-form video supported by high-impact images.
• Hands-on optimisation—audiences, budgets, bids, creative rotation—to prevent fatigue and unlock new pockets of profitable scale.
• Clean technical setup: pixels, Conversion API, and accurate event mapping so every optimisation decision rests on reliable data.
Show me a track record of driving US Shopify revenue on these channels, and be ready to stay embedded for the long haul as we grow this brand together.