Senior Sales Digital Marketing Campaign
Budget: $250 – $750 USD
I need a results-driven digital marketing push aimed squarely at boosting sales among adults aged 60 +. The strategy must live where this audience already is: primarily on social media—think Facebook first, with any other senior-friendly networks you suggest—and across search engines through well-structured Google/Bing campaigns.
Here’s what I’m looking for:
• A concise launch plan outlining objectives, audiences, budgets, and KPIs tied to sales conversions.
• Creative assets (ad copy, simple visuals, landing-page messaging) tailored to a senior demographic, written in clear, trust-building language.
• Full campaign setup in Facebook Ads Manager and Google Ads, including audience segmentation, keyword selection, and conversion tracking.
• Weekly performance reports that highlight ROAS, cost-per-acquisition, and any optimizations you make on the fly.
Success for me is straightforward: a measurable uptick in completed purchases attributed to these campaigns within the first month. If you’ve driven e-commerce results for a 60 + audience before and are comfortable iterating quickly, let’s talk timelines and get started.
Here’s what I’m looking for:
• A concise launch plan outlining objectives, audiences, budgets, and KPIs tied to sales conversions.
• Creative assets (ad copy, simple visuals, landing-page messaging) tailored to a senior demographic, written in clear, trust-building language.
• Full campaign setup in Facebook Ads Manager and Google Ads, including audience segmentation, keyword selection, and conversion tracking.
• Weekly performance reports that highlight ROAS, cost-per-acquisition, and any optimizations you make on the fly.
Success for me is straightforward: a measurable uptick in completed purchases attributed to these campaigns within the first month. If you’ve driven e-commerce results for a 60 + audience before and are comfortable iterating quickly, let’s talk timelines and get started.