Scale Hair Loss App Downloads
Budget: $30 – $250 USD
I’m preparing to push my hair-loss photography app, https://www.myhairup.app, into its next growth phase and I need a marketer who already knows how to turn a solid product into a download machine. My single, clear objective is to drive new installs at an efficient cost while keeping an eye on retention.
The core audience is men experiencing hair loss, so your messaging, creative angles, and keyword strategy should speak directly to their concerns and motivations. I want to hit both major paid channels—social media (think Facebook / Instagram Ads Manager) and search engines (primarily Google Ads, with room for Bing if it proves cost-effective). You’ll also refine our ASO so storefront traffic converts at the highest possible rate.
What you’ll do for me
• Plan and launch data-driven UA campaigns on Facebook, Instagram, Google Search, and Google UAC
• Continuously test creative, copy, and keywords aimed at men worried about thinning hair
• Optimise listings on the App Store and Google Play: keyword research, screenshots, A/B experiments, and conversion rate tweaks
• Track CAC, LTV, and retention, then send me concise weekly reports highlighting wins, losses, and next steps
Acceptance criteria
• Sustained uplift in daily installs with documented CAC targets achieved
• App Store and Google Play pages reflecting agreed-upon keyword and creative updates
• Weekly report files delivered on time, containing campaign data, insights, and recommended actions
If you have a track record of scaling mobile apps through paid UA and ASO, I’m ready to see what you can do.
The core audience is men experiencing hair loss, so your messaging, creative angles, and keyword strategy should speak directly to their concerns and motivations. I want to hit both major paid channels—social media (think Facebook / Instagram Ads Manager) and search engines (primarily Google Ads, with room for Bing if it proves cost-effective). You’ll also refine our ASO so storefront traffic converts at the highest possible rate.
What you’ll do for me
• Plan and launch data-driven UA campaigns on Facebook, Instagram, Google Search, and Google UAC
• Continuously test creative, copy, and keywords aimed at men worried about thinning hair
• Optimise listings on the App Store and Google Play: keyword research, screenshots, A/B experiments, and conversion rate tweaks
• Track CAC, LTV, and retention, then send me concise weekly reports highlighting wins, losses, and next steps
Acceptance criteria
• Sustained uplift in daily installs with documented CAC targets achieved
• App Store and Google Play pages reflecting agreed-upon keyword and creative updates
• Weekly report files delivered on time, containing campaign data, insights, and recommended actions
If you have a track record of scaling mobile apps through paid UA and ASO, I’m ready to see what you can do.