Scale D2C Ecommerce Sales

Job ID: 40478889

Budget: ₹12,500 – ₹37,500 INR

Our D2C store is ready for an aggressive performance push that translates directly into more completed checkouts. The campaign will concentrate on two proven growth engines:

• Paid social across Facebook and Instagram
• Paid search through Google Search and Shopping ads

I already have product feeds, creative assets, and basic tracking in place; what’s missing is a specialist who can blend sharp audience targeting with constant data-driven optimisation to lift ROAS week over week.

Core deliverables
• Audit of current ad accounts and analytics setup, flagging any tracking gaps
• Full-funnel campaign architecture for the channels above (prospecting, retargeting, retention)
• Conversion-focused ad copy, creative direction, and dynamic product ad configuration
• Ongoing bid, budget, and audience optimisation with clear performance reporting (CPA, ROAS, revenue)
• Recommendations for scaling once KPIs are hit

Acceptance criteria
Campaigns must go live error-free, pass Facebook and Google policy checks, and hit mutually agreed KPIs for CPA and ROAS within the first optimisation cycle.

Access will be provided to Facebook Business Manager, Instagram, Google Ads, Google Analytics, and our ecommerce backend so you can track the full customer journey and attribute revenue accurately. If you have a proven record of lifting sales for online brands and are comfortable iterating fast, this project is intentionally built for you.