Sales-Focused Digital Marketing Strategy

Job ID: 39821077

Budget: ₹12,500 – ₹37,500 INR

I’m planning a performance-oriented digital marketing push aimed squarely at lifting online sales over the next quarter. The work spans three core channels—social media, search engines, and segmented email sequences—and calls for a steady stream of persuasive content that can move prospects from discovery to checkout.

Here’s what needs to happen:

• Strategy & Funnel Mapping
A cohesive blueprint that ties paid social ads, Google Ads/SEO, and automated email flows into a single conversion funnel. Clear KPIs and weekly optimisation checkpoints are essential.

• Content Creation
- Blog posts and long-form articles that address buying objections, feature use-cases, and carry strong calls-to-action.
- Short videos or animations for reels, stories, and YouTube pre-rolls, tailored to each platform’s aspect ratio and best practice.
- Infographics and branded images to boost share-ability and reinforce key data points.

• Campaign Execution
Implementation of the plan across Facebook, Instagram, Google Search/Display, and a modern email platform (e.g., Klaviyo or Mailchimp). Audience targeting, A/B creative testing, and remarketing loops should be woven in from day one.

• Tracking & Reporting
Conversion tracking set-up (GA4, Meta Pixel, etc.) plus a concise weekly report that highlights spend, ROAS, and actionable next steps.

Acceptance criteria: the funnel is live, tracking fires correctly, and initial ROAS benchmarks are documented within the first 30 days.

If this end-to-end approach suits your expertise, I’m ready to move quickly and get sales climbing.