Sales-Focused Digital Marketing

Job ID: 40262500

Budget: $30 – $35 AUD

Digital Marketing Specialist (Part-Time / Contract)

Location: Gold Coast, QLD

We are an established wholesale and retail hairdressing supply business based on the Gold Coast, and we’re looking for an experienced Digital Marketing Specialist to help grow our online presence and drive measurable results.

This role can be part-time or contract-based and would suit someone who understands both trade (salons, stylists) and retail customers within the hair & beauty industry.

About the Role

You will be responsible for developing and executing digital marketing strategies that increase:

Online retail sales

Trade account enquiries and conversions

Brand awareness within the professional hair industry

Customer engagement and retention

Key Responsibilities

Manage and optimise paid advertising campaigns (Meta & Google Ads)

Oversee social media strategy and content (Instagram, Facebook, TikTok)

Create and manage email marketing campaigns and automations

Improve SEO and website performance

Analyse campaign performance and provide clear reporting

Develop growth strategies for both B2B and B2C markets

About You

Proven experience in digital marketing (e-commerce experience essential)

Strong understanding of paid ads and ROI tracking

Experience in beauty, hair, or retail industries highly regarded

Creative thinker with strong content direction skills

Data-driven and results-focused

Based on the Gold Coast or able to work locally when required

What We Offer

Flexible working arrangement (part-time or contract)

Opportunity to make a real impact in a growing business

Collaborative and supportive team environment

Competitive remuneration based on experience

If you’re passionate about digital growth and want to work with a business embedded in the hair & beauty industry, we’d love to hear from you.