Sales-Driven Social Campaign
Budget: ₹12,500 – ₹37,500 INR
This project centres on a cohesive, conversion-oriented campaign that runs simultaneously on YouTube, Meta (Facebook), Instagram and WhatsApp. Every activity—strategy, creative, media buying and optimisation—must point toward one result: measurable sales.
Scope
• Plan the funnel from first touch on YouTube ads or Instagram Reels through retargeting on Facebook and personalised follow-ups on WhatsApp.
• Produce and iterate high-impact videos, eye-catching image posters and concise text posts that stay on brand and meet each platform’s best-practice specs.
• Launch and manage ads in YouTube Ads, Ads Manager and WhatsApp Business tools, wiring in pixels, conversion APIs and UTM tracking so revenue attribution is crystal clear.
• Run split tests, report weekly on cost-per-conversion, ROAS and creative winners, then refine creative and budgets to keep scaling profitably.
Acceptance criteria
1. Campaign dashboards show live conversion data for all four platforms.
2. At least two video variants, two image posters and one text copy set are delivered per platform for testing.
3. First optimisation cycle completed within the initial seven days of launch, with documented changes and performance lift.
With the structure above, the goal of driving sales stays front and centre while giving room for creative experimentation and data-led improvements.
Scope
• Plan the funnel from first touch on YouTube ads or Instagram Reels through retargeting on Facebook and personalised follow-ups on WhatsApp.
• Produce and iterate high-impact videos, eye-catching image posters and concise text posts that stay on brand and meet each platform’s best-practice specs.
• Launch and manage ads in YouTube Ads, Ads Manager and WhatsApp Business tools, wiring in pixels, conversion APIs and UTM tracking so revenue attribution is crystal clear.
• Run split tests, report weekly on cost-per-conversion, ROAS and creative winners, then refine creative and budgets to keep scaling profitably.
Acceptance criteria
1. Campaign dashboards show live conversion data for all four platforms.
2. At least two video variants, two image posters and one text copy set are delivered per platform for testing.
3. First optimisation cycle completed within the initial seven days of launch, with documented changes and performance lift.
With the structure above, the goal of driving sales stays front and centre while giving room for creative experimentation and data-led improvements.