Sales-Driven Digital Marketing Campaign
Budget: £250 – £750 GBP
I’m gearing up for a performance-oriented digital marketing push aimed at adult consumers and need end-to-end support across social media, search engines, and email marketing. The single metric that matters most is sales: every tactic should move prospects from awareness to purchase and prove its worth through clear conversion data.
What I already have:
• Active but under-utilised Meta and Google Ads accounts
• Basic GA4 tracking
What I need from you:
1. Channel audit and data-driven strategy that connects social, search, and email into one sales funnel.
2. Creative assets (static, video, copy) tailored to adults and optimised for each platform’s ad formats.
3. Campaign builds: Meta Ads Manager, Google Ads (Search & Display), and segmented email flows in Mailchimp/Klaviyo.
4. Accurate tracking: GA4 events, Meta Pixel, UTM structure, conversion goals, plus a shared dashboard.
5. Ongoing optimisation with actionable weekly insights—pause losers, scale winners, tighten audiences, refresh creative.
6. Bi-weekly report highlighting conversions, CPA, ROAS, and next steps.
Acceptance criteria:
• All campaigns live and spending within seven days of strategy sign-off
• Tracking verified with test purchases in each channel
• Minimum 3% email click-through rate and measurable lift in paid-traffic sales within the first month
If you’re confident you can connect these platforms into a seamless, sales-focused engine, let’s talk about the rollout plan and timelines.
What I already have:
• Active but under-utilised Meta and Google Ads accounts
• Basic GA4 tracking
What I need from you:
1. Channel audit and data-driven strategy that connects social, search, and email into one sales funnel.
2. Creative assets (static, video, copy) tailored to adults and optimised for each platform’s ad formats.
3. Campaign builds: Meta Ads Manager, Google Ads (Search & Display), and segmented email flows in Mailchimp/Klaviyo.
4. Accurate tracking: GA4 events, Meta Pixel, UTM structure, conversion goals, plus a shared dashboard.
5. Ongoing optimisation with actionable weekly insights—pause losers, scale winners, tighten audiences, refresh creative.
6. Bi-weekly report highlighting conversions, CPA, ROAS, and next steps.
Acceptance criteria:
• All campaigns live and spending within seven days of strategy sign-off
• Tracking verified with test purchases in each channel
• Minimum 3% email click-through rate and measurable lift in paid-traffic sales within the first month
If you’re confident you can connect these platforms into a seamless, sales-focused engine, let’s talk about the rollout plan and timelines.