Sales-Driven Ads & Social Content
Budget: $15 – $25 USD
I need a hands-on digital marketer who can keep Facebook and Instagram campaigns profitable while feeding both channels—and my mailing list—with fresh, on-brand content.
Paid ads
Your core task is to set up, monitor, and continually optimise Facebook and Instagram ads with one clear KPI: more sales. I expect you to handle everything from creative selection and audience targeting to split-testing, retargeting, and weekly performance reporting. Familiarity with Ads Manager, Pixel tracking, and look-alike audiences is essential.
Social media content
Alongside the ads, you’ll create a steady flow of promotional posts, informative articles, and engaging short-form videos that feel native to each platform. A light monthly content calendar outlining themes, captions, and asset needs will keep us aligned.
Email marketing
I also want the same voice carried into my email channel. Draft, design, and schedule product-focused broadcasts or flows (I currently use Mailchimp but am open to Klaviyo) and keep an eye on open rate, CTR, and revenue per send.
Deliverables
• Always-on FB/IG ad campaigns, refreshed creatives, and weekly optimisation notes
• 1-month social calendar with ready-to-publish posts and reels
• Two sales-oriented email sends per month, fully built and queued
• End-of-month report summarising spend, ROAS, and next steps
If you’re comfortable juggling these pieces and can demonstrate tangible sales growth, let’s talk timeline and access so we can launch right away.
Paid ads
Your core task is to set up, monitor, and continually optimise Facebook and Instagram ads with one clear KPI: more sales. I expect you to handle everything from creative selection and audience targeting to split-testing, retargeting, and weekly performance reporting. Familiarity with Ads Manager, Pixel tracking, and look-alike audiences is essential.
Social media content
Alongside the ads, you’ll create a steady flow of promotional posts, informative articles, and engaging short-form videos that feel native to each platform. A light monthly content calendar outlining themes, captions, and asset needs will keep us aligned.
Email marketing
I also want the same voice carried into my email channel. Draft, design, and schedule product-focused broadcasts or flows (I currently use Mailchimp but am open to Klaviyo) and keep an eye on open rate, CTR, and revenue per send.
Deliverables
• Always-on FB/IG ad campaigns, refreshed creatives, and weekly optimisation notes
• 1-month social calendar with ready-to-publish posts and reels
• Two sales-oriented email sends per month, fully built and queued
• End-of-month report summarising spend, ROAS, and next steps
If you’re comfortable juggling these pieces and can demonstrate tangible sales growth, let’s talk timeline and access so we can launch right away.