SaaS Conversion-Focused Marketing Campaign
Budget: $2 – $8 USD
I’m launching a SaaS platform that already has a clear product-market fit; now I need a sharp marketer who can turn traffic into paid users. The primary objective is straightforward: boost sales conversions.
My current mix centres on social media, content marketing and segmented email campaigns. On the social side I’m doubling down on Facebook and Instagram—everything from paid acquisition funnels to organic engagement that nurtures trial sign-ups toward purchase. Blog posts, case-study style articles and short form video will anchor our content strategy, all mapped to the buyer journey and repurposed across those channels. For email, I have an existing list and basic automation in place, but I need more sophisticated sequencing, A/B testing and copy that moves prospects from curiosity to checkout.
Here’s what a successful engagement looks like:
• Audit the existing funnel and analytics to spot drop-off points.
• Develop a 90-day campaign calendar that integrates Facebook/Instagram ads, weekly thought-leadership content and behaviour-driven email flows.
• Produce—or oversee production of—ad creatives, landing page copy and email templates optimised for conversion.
• Launch, track and iterate based on data from tools like Meta Ads Manager, Google Analytics, and any preferred CRO platform.
• Provide concise weekly reports highlighting key metrics, insights and next steps.
You’ll have direct access to our product team for technical details, as well as design resources for assets you specify. If this sounds like a challenge you’d enjoy, let’s talk about timelines and how you’d approach the first milestone.
My current mix centres on social media, content marketing and segmented email campaigns. On the social side I’m doubling down on Facebook and Instagram—everything from paid acquisition funnels to organic engagement that nurtures trial sign-ups toward purchase. Blog posts, case-study style articles and short form video will anchor our content strategy, all mapped to the buyer journey and repurposed across those channels. For email, I have an existing list and basic automation in place, but I need more sophisticated sequencing, A/B testing and copy that moves prospects from curiosity to checkout.
Here’s what a successful engagement looks like:
• Audit the existing funnel and analytics to spot drop-off points.
• Develop a 90-day campaign calendar that integrates Facebook/Instagram ads, weekly thought-leadership content and behaviour-driven email flows.
• Produce—or oversee production of—ad creatives, landing page copy and email templates optimised for conversion.
• Launch, track and iterate based on data from tools like Meta Ads Manager, Google Analytics, and any preferred CRO platform.
• Provide concise weekly reports highlighting key metrics, insights and next steps.
You’ll have direct access to our product team for technical details, as well as design resources for assets you specify. If this sounds like a challenge you’d enjoy, let’s talk about timelines and how you’d approach the first milestone.