SEO Strategy Manager

Project Description – Digital Marketing Strategy Manager (Freelance)

We are an IT company offering cybersecurity services and looking for an experienced Freelance Digital Marketing Strategy Manager to plan, execute, and optimize performance-driven digital marketing campaigns with a strong focus on lead generation and conversions.

We need someone who can think strategically, analyze data, improve lead quality, and scale results.
Our website is in French and English and targeting mainly local customer (google.be).

Our goal is to reach the google first page "top 3" results for 3 keywords and first page for 2 other keywords.

Scope of Work

The selected freelancer will be responsible for:

Creating a complete digital marketing strategy (SEO & local marketing)
Opitimize the wordpress website (insite SEO and offsite SEO)
Help us to identify relevant keywords appropriate for our target customers and generate adequate leads. We have an idea of keywords.
Planning and managing lead generation campaigns
Optimizing campaigns for CPL, CPA, and conversion rate
Audience research, funnel planning & remarketing strategy
Monthly performance reports with actionable insights
Recommendations to improve website landing pages (strategy level)
Required Expertise
Proven track record in lead generation
Data-driven approach with clear reporting & analysis
Understanding of CRM, funnels & remarketing
Experience with local service businesses / IT services

Please use the keyword "FOCUS" when you reply to avoid all the automated answers.