SEO & Digital Marketing Proposal for Oliver Fox
Budget: $30 – $250 USD
Website: https://oliverfox.co.u
Business: Specialist Cleaning & Biohazard Services Across UK & Ireland
Project Goal: Improve search engine visibility, drive targeted organic traffic, enhance online presence, and generate high-quality leads
Project Scope
This project covers a full-service SEO and digital marketing strategy including:
1. Onsite SEO
Comprehensive website audit (technical, content, UX, speed, mobile usability - full blog and website)
Keyword research targeting UK & Ireland specific search terms for all services, including:
After Death Cleaning, Suicide Cleaning, Trauma Cleaning
Bodily Fluids Cleaning, Fire Damage Cleaning, Hoarding Cleaning
Pest Infestation Cleaning, Drug Den Cleaning, Biohazard Cleanup
Optimisation of:
Meta titles, meta descriptions, headings, alt text, and schema markup
Internal linking structure for improved crawlability
URL structure for clarity and SEO-friendliness
Content optimisation for targeted keywords, search variants, and long-tail queries
Creation of SEO-optimized landing pages for key services and locations
2. Offsite SEO
High-quality backlink building from authoritative and niche-relevant websites. (500 backlinks)
Outreach to industry blogs, directories, and forums for guest posts and citations
Local business listings and citations for consistent NAP (Name, Address, Phone) across directories
Monitoring and disavow of toxic backlinks
3. Technical SEO
Website speed optimisation (desktop & mobile)
Fix crawl errors and broken links
Structured data & schema implementation for services, reviews, and locations
XML sitemap creation and submission to Google Search Console
Robots.txt audit and optimisation
SSL & HTTPS optimisation for security
4. AI-Driven SEO & Content
AI-assisted content creation for blogs, service pages, FAQs to boost keyword coverage and topical authority
Optimisation for semantic search and NLP-based queries
AI-generated meta descriptions, alt tags, and headings for faster scalability
5. Google My Business (GMB) Optimisation
Claim, verify, and optimise the GMB listing for Oliver Fox
Add complete business information, services, and high-quality images
Collect and manage customer reviews to improve local search rankings
GMB posts and updates for promotions, services, and news
Tracking insights & engagement metrics
6. Social Media Pages Creation & Marketing
Creation and optimisation of profiles for:
TikTok, YouTube, Instagram, X (Twitter), LinkedIn, Facebook (minimum 12 posts a month each)
Customised branding and design for each platform
Posting strategy for engagement, leads, and brand awareness
Video content creation for TikTok and YouTube to increase reach
Hashtag optimisation, captions, and AI-driven post suggestions
7. Social Media Advertising & Engagement
Organic campaigns (optional) on Instagram, TikTok, and X for targeted lead generation
Community engagement and reputation management
Tracking performance, analytics, and optimisation of posts
8. Reporting & Analytics
Monthly reports covering:
Keyword rankings and SERP performance
Organic traffic growth & engagement metrics
Backlink profile updates
Social media engagement and reach
Recommendations for continuous improvement
Deliverables
SEO Audit Report (onsite, offsite, technical)
Optimised Service Pages & Landing Pages for UK & Ireland locations
High-Quality Backlinks: Minimum 30+ per month (adjustable per budget)
GMB Optimisation with ongoing review management
Social Media Profiles fully designed and optimised
Content Strategy: AI-assisted blogs, FAQs, and landing page copy
Monthly Analytics & Performance Reports
Technical Fixes Implementation: Speed, security, schema, mobile
Target Keywords / Search Phrases
Biohazard Cleaning Services UK
Trauma Cleaning, Suicide Cleanup, Crime Scene Cleaning
After Death Cleaning Services
Fire Damage Cleaning & Smoke Damage Cleaning
Hoarding Cleaning & Extreme Cleaning
Bodily Fluids Cleaning, Urine, Faeces, Vomit Cleanup
Pest Infestation Cleaning Services
Drug Den Cleaning & Drug Paraphernalia Cleanup
Waste Removal Services, Property Clearance
Long-tail & location-specific variants will be researched and included to target high-intent traffic.
Timeline
Phase Tasks Duration
Phase 1 SEO Audit, Keyword Research, Technical Fixes 2 weeks
Phase 2 Onsite & Content Optimisation, AI Content Creation 3 weeks
Phase 3 Offsite SEO, Backlink Building, Local SEO Ongoing (monthly)
Phase 4 Social Media Profiles, Content Strategy & Marketing 2-3 weeks initial, ongoing
Phase 5 Monthly Reporting & Optimisation Monthly
Freelancer Requirements
Proven experience with SEO for UK & Ireland markets
Knowledge of Google Algorithm updates, technical SEO, and AI SEO tools
Experience with social media marketing and content creation
Ability to create SEO-friendly content for service pages and blogs
Proven track record of high-quality backlink acquisition
Familiarity with Google My Business and local SEO optimisation
Budget
To be negotiated based on scope, deliverables, and duration
Recommended monthly retainer for ongoing SEO, social media, and backlink building
Expected Outcomes
Higher organic search visibility for Oliver Fox services across UK & Ireland
Increased high-intent leads for specialist cleaning services
Improved social media presence and engagement
Strengthened online authority through backlinks, reviews, and content
Enhanced local search results through GMB and citation optimisation
Business: Specialist Cleaning & Biohazard Services Across UK & Ireland
Project Goal: Improve search engine visibility, drive targeted organic traffic, enhance online presence, and generate high-quality leads
Project Scope
This project covers a full-service SEO and digital marketing strategy including:
1. Onsite SEO
Comprehensive website audit (technical, content, UX, speed, mobile usability - full blog and website)
Keyword research targeting UK & Ireland specific search terms for all services, including:
After Death Cleaning, Suicide Cleaning, Trauma Cleaning
Bodily Fluids Cleaning, Fire Damage Cleaning, Hoarding Cleaning
Pest Infestation Cleaning, Drug Den Cleaning, Biohazard Cleanup
Optimisation of:
Meta titles, meta descriptions, headings, alt text, and schema markup
Internal linking structure for improved crawlability
URL structure for clarity and SEO-friendliness
Content optimisation for targeted keywords, search variants, and long-tail queries
Creation of SEO-optimized landing pages for key services and locations
2. Offsite SEO
High-quality backlink building from authoritative and niche-relevant websites. (500 backlinks)
Outreach to industry blogs, directories, and forums for guest posts and citations
Local business listings and citations for consistent NAP (Name, Address, Phone) across directories
Monitoring and disavow of toxic backlinks
3. Technical SEO
Website speed optimisation (desktop & mobile)
Fix crawl errors and broken links
Structured data & schema implementation for services, reviews, and locations
XML sitemap creation and submission to Google Search Console
Robots.txt audit and optimisation
SSL & HTTPS optimisation for security
4. AI-Driven SEO & Content
AI-assisted content creation for blogs, service pages, FAQs to boost keyword coverage and topical authority
Optimisation for semantic search and NLP-based queries
AI-generated meta descriptions, alt tags, and headings for faster scalability
5. Google My Business (GMB) Optimisation
Claim, verify, and optimise the GMB listing for Oliver Fox
Add complete business information, services, and high-quality images
Collect and manage customer reviews to improve local search rankings
GMB posts and updates for promotions, services, and news
Tracking insights & engagement metrics
6. Social Media Pages Creation & Marketing
Creation and optimisation of profiles for:
TikTok, YouTube, Instagram, X (Twitter), LinkedIn, Facebook (minimum 12 posts a month each)
Customised branding and design for each platform
Posting strategy for engagement, leads, and brand awareness
Video content creation for TikTok and YouTube to increase reach
Hashtag optimisation, captions, and AI-driven post suggestions
7. Social Media Advertising & Engagement
Organic campaigns (optional) on Instagram, TikTok, and X for targeted lead generation
Community engagement and reputation management
Tracking performance, analytics, and optimisation of posts
8. Reporting & Analytics
Monthly reports covering:
Keyword rankings and SERP performance
Organic traffic growth & engagement metrics
Backlink profile updates
Social media engagement and reach
Recommendations for continuous improvement
Deliverables
SEO Audit Report (onsite, offsite, technical)
Optimised Service Pages & Landing Pages for UK & Ireland locations
High-Quality Backlinks: Minimum 30+ per month (adjustable per budget)
GMB Optimisation with ongoing review management
Social Media Profiles fully designed and optimised
Content Strategy: AI-assisted blogs, FAQs, and landing page copy
Monthly Analytics & Performance Reports
Technical Fixes Implementation: Speed, security, schema, mobile
Target Keywords / Search Phrases
Biohazard Cleaning Services UK
Trauma Cleaning, Suicide Cleanup, Crime Scene Cleaning
After Death Cleaning Services
Fire Damage Cleaning & Smoke Damage Cleaning
Hoarding Cleaning & Extreme Cleaning
Bodily Fluids Cleaning, Urine, Faeces, Vomit Cleanup
Pest Infestation Cleaning Services
Drug Den Cleaning & Drug Paraphernalia Cleanup
Waste Removal Services, Property Clearance
Long-tail & location-specific variants will be researched and included to target high-intent traffic.
Timeline
Phase Tasks Duration
Phase 1 SEO Audit, Keyword Research, Technical Fixes 2 weeks
Phase 2 Onsite & Content Optimisation, AI Content Creation 3 weeks
Phase 3 Offsite SEO, Backlink Building, Local SEO Ongoing (monthly)
Phase 4 Social Media Profiles, Content Strategy & Marketing 2-3 weeks initial, ongoing
Phase 5 Monthly Reporting & Optimisation Monthly
Freelancer Requirements
Proven experience with SEO for UK & Ireland markets
Knowledge of Google Algorithm updates, technical SEO, and AI SEO tools
Experience with social media marketing and content creation
Ability to create SEO-friendly content for service pages and blogs
Proven track record of high-quality backlink acquisition
Familiarity with Google My Business and local SEO optimisation
Budget
To be negotiated based on scope, deliverables, and duration
Recommended monthly retainer for ongoing SEO, social media, and backlink building
Expected Outcomes
Higher organic search visibility for Oliver Fox services across UK & Ireland
Increased high-intent leads for specialist cleaning services
Improved social media presence and engagement
Strengthened online authority through backlinks, reviews, and content
Enhanced local search results through GMB and citation optimisation