Revamp Meta Ads for Leads
Budget: ₹1,500 – ₹12,500 INR
My Meta Ads campaigns for our car-care services are switched on, yet the lead count is disappointingly low and the cost per result keeps creeping up. At the moment I’m relying almost exclusively on demographic targeting—narrowing by location and income level—so the account could clearly benefit from a fresh set of eyes and deeper optimisation.
What I need is an end-to-end improvement that turns these underperforming campaigns into a reliable lead generator. This includes a full audit of the current structure, creative, copy and pixel events, followed by hands-on adjustments: refining audiences, testing new placements, experimenting with behavioural or lookalike segments where they make sense, tightening conversion objectives and producing data-backed creative tweaks.
Deliverables
• Written audit summarising key issues and quick-win fixes
• Rebuilt or restructured campaigns/ad sets geared toward lead generation
• Updated targeting strategy with recommendations on audience expansion and exclusions
• Verification of tracking and conversion events inside Meta Business Manager
• Performance report after the first optimisation cycle, highlighting CPL change and next steps
Acceptance criteria: clear tracking, at least a 25 % drop in cost per lead over the first optimisation period, plus a documented plan for further scaling.
If you’re confident in squeezing more qualified leads from Meta Ads and can prove it with previous results, I’m ready to get started right away.
What I need is an end-to-end improvement that turns these underperforming campaigns into a reliable lead generator. This includes a full audit of the current structure, creative, copy and pixel events, followed by hands-on adjustments: refining audiences, testing new placements, experimenting with behavioural or lookalike segments where they make sense, tightening conversion objectives and producing data-backed creative tweaks.
Deliverables
• Written audit summarising key issues and quick-win fixes
• Rebuilt or restructured campaigns/ad sets geared toward lead generation
• Updated targeting strategy with recommendations on audience expansion and exclusions
• Verification of tracking and conversion events inside Meta Business Manager
• Performance report after the first optimisation cycle, highlighting CPL change and next steps
Acceptance criteria: clear tracking, at least a 25 % drop in cost per lead over the first optimisation period, plus a documented plan for further scaling.
If you’re confident in squeezing more qualified leads from Meta Ads and can prove it with previous results, I’m ready to get started right away.