Restaurant Launch Digital Marketing Strategy
Budget: ₹1,500 – ₹12,500 INR
I’m about to open a new restaurant and I want buzz in the neighbourhood and beyond well before opening day. My main focus is to build strong brand awareness, so the campaign should be designed to get our name and story in front of as many relevant eyes as possible.
The core channels will be Facebook, Instagram and Google Ads. I already have basic profiles reserved, but nothing is live yet. I’d like you to handle everything from polishing the pages and creating a consistent visual identity to setting up and optimising paid campaigns on those three platforms. Compelling copy, eye-catching creatives and smart audience targeting are all essential.
I’ll provide logo files, brand colours, menu highlights and a rough calendar of key dates (soft launch, grand opening, early-bird specials). From there, you’ll:
• Build the initial content pipeline (static posts, short-form video and Stories/Reels).
• Configure Facebook and Instagram ad sets with clear objectives around reach and impressions.
• Set up Google Ads search and display campaigns geared toward local diners.
• Track performance in real time and send me concise weekly reports with actionable insights.
Success will be measured by audience growth, engagement metrics and steady upticks in branded search volume leading up to opening week. If you need additional assets—professional photos, testimonial clips, etc.—let me know early so we can arrange them.
I’m ready to begin immediately and would like a solid launch plan in place within two weeks, followed by a month of active management and optimisation.
The core channels will be Facebook, Instagram and Google Ads. I already have basic profiles reserved, but nothing is live yet. I’d like you to handle everything from polishing the pages and creating a consistent visual identity to setting up and optimising paid campaigns on those three platforms. Compelling copy, eye-catching creatives and smart audience targeting are all essential.
I’ll provide logo files, brand colours, menu highlights and a rough calendar of key dates (soft launch, grand opening, early-bird specials). From there, you’ll:
• Build the initial content pipeline (static posts, short-form video and Stories/Reels).
• Configure Facebook and Instagram ad sets with clear objectives around reach and impressions.
• Set up Google Ads search and display campaigns geared toward local diners.
• Track performance in real time and send me concise weekly reports with actionable insights.
Success will be measured by audience growth, engagement metrics and steady upticks in branded search volume leading up to opening week. If you need additional assets—professional photos, testimonial clips, etc.—let me know early so we can arrange them.
I’m ready to begin immediately and would like a solid launch plan in place within two weeks, followed by a month of active management and optimisation.