Resort Digital Booking Optimization
Budget: $25 – $50 CAD
I run a lakeside resort that blends ten private cottages, a motel, seasonal trailers, and a campground—each with its own pricing logic and promotions. At present I already invest in PPC / Google Hotel Ads, carry out on-site SEO, and keep calendars synchronized across Airbnb and Vrbo, yet the return on ad spend is not where it should be.
Your brief is straightforward: take the data flowing from these existing channels, turn it into sharper insights, and translate those insights into campaigns that lift direct bookings while delivering a clearly higher ROAS. I want to see the numbers move, not just the impressions.
Here is how I picture the collaboration:
• Audit what is live today—keyword clusters, bid rules, channel-manager mapping, pixel and GA4 configuration, and any gaps in conversion tracking.
• Build a unified strategy that balances Google Hotel Ads, search campaigns, OTA visibility and social placements, but funnels prospects back to our own booking engine whenever possible.
• Implement and continuously optimise campaigns, adjusting copy, creatives and audience segments in real time.
• Provide concise weekly dashboards that tie spend to cottage-nights sold, ADR and, ultimately, net profit.
If hospitality analytics, attribution modelling and revenue-per-available-unit are second nature to you, let’s talk. I am ready to grant access to Google Ads, Search Console, Meta Business Suite and the channel manager so you can dive straight into the data and start improving results.
Your brief is straightforward: take the data flowing from these existing channels, turn it into sharper insights, and translate those insights into campaigns that lift direct bookings while delivering a clearly higher ROAS. I want to see the numbers move, not just the impressions.
Here is how I picture the collaboration:
• Audit what is live today—keyword clusters, bid rules, channel-manager mapping, pixel and GA4 configuration, and any gaps in conversion tracking.
• Build a unified strategy that balances Google Hotel Ads, search campaigns, OTA visibility and social placements, but funnels prospects back to our own booking engine whenever possible.
• Implement and continuously optimise campaigns, adjusting copy, creatives and audience segments in real time.
• Provide concise weekly dashboards that tie spend to cottage-nights sold, ADR and, ultimately, net profit.
If hospitality analytics, attribution modelling and revenue-per-available-unit are second nature to you, let’s talk. I am ready to grant access to Google Ads, Search Console, Meta Business Suite and the channel manager so you can dive straight into the data and start improving results.