Recruitment Ads & Applicant Funnel
Budget: ₹12,500 – ₹37,500 INR
I need a results-oriented digital marketer to attract qualified job applicants through Facebook and Instagram Ads.
What I expect you to handle:
• Audience research and targeting inside Meta Business Suite, focusing on people likely to be interested in our open roles.
• Copywriting and design of static, carousel, and story creatives that sell the opportunity and reflect our brand.
• Complete campaign build-out in Ads Manager, including Meta Pixel, lead form configuration, and A/B testing of audiences, visuals, and messaging.
• Daily monitoring, bid and budget optimisation, plus clear reporting on cost-per-applicant, click-through rate, and other key metrics.
• Smooth hand-off of each lead—either by integrating with our ATS or exporting a clean spreadsheet—so my hiring team can move candidates directly to screening and interviews.
Success looks like a steady flow of genuine applicants within the agreed time frame and cost range. I’ll provide role descriptions, brand assets, and feedback on drafts; you bring the ad expertise and continual optimisation until our hiring targets are met.
What I expect you to handle:
• Audience research and targeting inside Meta Business Suite, focusing on people likely to be interested in our open roles.
• Copywriting and design of static, carousel, and story creatives that sell the opportunity and reflect our brand.
• Complete campaign build-out in Ads Manager, including Meta Pixel, lead form configuration, and A/B testing of audiences, visuals, and messaging.
• Daily monitoring, bid and budget optimisation, plus clear reporting on cost-per-applicant, click-through rate, and other key metrics.
• Smooth hand-off of each lead—either by integrating with our ATS or exporting a clean spreadsheet—so my hiring team can move candidates directly to screening and interviews.
Success looks like a steady flow of genuine applicants within the agreed time frame and cost range. I’ll provide role descriptions, brand assets, and feedback on drafts; you bring the ad expertise and continual optimisation until our hiring targets are met.