Real Estate Buyer Leads Campaign
Budget: ₹12,500 – ₹37,500 INR
I want a steady flow of qualified buyer enquiries coming in every week and I’m ready to use three channels to get them: paid and organic social, well-timed email nurture sequences, and evergreen SEO.
Here’s what I have in mind. On social, the focus is Facebook, Instagram and LinkedIn. You’d build and manage the ad sets, create thumb-stopping creatives, refine audiences and retarget site visitors so we squeeze maximum ROI from each platform. At the same time, I need short-form and carousel content scheduled out to keep the feeds active and drive organic traction.
For email, I already have a modest list that needs segmenting. You’ll craft a welcome flow plus weekly value-driven broadcasts that move prospects from “just browsing” to booking a call or tour. All copy should reflect a consultative tone rather than a hard sell.
SEO is the long game. I need an audit of my existing pages, technical fixes where required, and a content calendar that targets local buyer intent keywords. High-quality blog posts, location pages and schema markup will round out the strategy.
Deliverables I expect:
• Campaign strategy document covering social, email and SEO
• Ad creatives (static, video, carousel) and copy ready for launch
• Five-email welcome sequence plus four weekly newsletters
• SEO audit report and 10 optimized content pieces
• Clear KPI dashboard so I can see leads, CPL and conversion rate at a glance
Lead quality matters more than vanity metrics, so please outline your approach to audience research, attribution tracking and continual optimisation. If you have case studies in residential property sectors, include them in your proposal and mention the tools you prefer for analytics and automation. Let’s build a pipeline that keeps my agents busy with motivated buyers.
Here’s what I have in mind. On social, the focus is Facebook, Instagram and LinkedIn. You’d build and manage the ad sets, create thumb-stopping creatives, refine audiences and retarget site visitors so we squeeze maximum ROI from each platform. At the same time, I need short-form and carousel content scheduled out to keep the feeds active and drive organic traction.
For email, I already have a modest list that needs segmenting. You’ll craft a welcome flow plus weekly value-driven broadcasts that move prospects from “just browsing” to booking a call or tour. All copy should reflect a consultative tone rather than a hard sell.
SEO is the long game. I need an audit of my existing pages, technical fixes where required, and a content calendar that targets local buyer intent keywords. High-quality blog posts, location pages and schema markup will round out the strategy.
Deliverables I expect:
• Campaign strategy document covering social, email and SEO
• Ad creatives (static, video, carousel) and copy ready for launch
• Five-email welcome sequence plus four weekly newsletters
• SEO audit report and 10 optimized content pieces
• Clear KPI dashboard so I can see leads, CPL and conversion rate at a glance
Lead quality matters more than vanity metrics, so please outline your approach to audience research, attribution tracking and continual optimisation. If you have case studies in residential property sectors, include them in your proposal and mention the tools you prefer for analytics and automation. Let’s build a pipeline that keeps my agents busy with motivated buyers.