ROAS-Driven Instagram Ad Campaign

Job ID: 40143682

Budget: ₹37,500 – ₹75,000 INR

I need an experienced performance marketer who can take full control of my Instagram Ads, scale sales of my physical products, and stand behind a clear return-on-ad-spend target. I already have product photography and a Shopify store in place; what’s missing is a data-driven strategy that predictably turns ad spend into revenue.

Your day-to-day will cover everything from audience research and creative direction to campaign setup in Ads Manager, pixel/event tracking, split-testing, and ongoing optimisation. I will judge success purely by ROAS, so I’m looking for someone confident enough in their method to commit to a performance benchmark before we start.

Deliverables I expect:
• A media plan that outlines target audiences, budgets, and projected ROAS
• Ad copy and creative concepts ready for approval (static, carousel, or short-form video)
• Live campaign management with continual bid and placement optimisation
• Weekly reports summarising spend, revenue, ROAS, and next steps

If you have a proven track record of scaling e-commerce brands on Instagram and can back it up with case studies or dashboards, I’m ready to move quickly.