Pune Home Automation Lead Campaign
Budget: ₹600 – ₹1,500 INR
I need a results-driven digital marketer who can take full ownership of our lead-generation efforts for home automation solutions in Pune, its nearby suburbs, and Indore. The campaign must bring high-intent enquiries for three core product lines—complete Home Automation packages, Smart Touch Switches, and Motorised Gate Automation—via a mix of Google Ads and paid social.
Here is what I expect:
• Strategy & Setup
Build a concise funnel: keyword-focused search and Performance Max campaigns on Google, supported by Facebook, Instagram, and LinkedIn ads that retarget site visitors and look-alike audiences. Creative should highlight our key value propositions—ease of use, energy savings, and reliable after-sales support.
• Tracking & Optimisation
Configure GA4, conversion tags, and offline-conversion uploads so we can see true cost-per-lead. Continually refine bids, audiences, and creatives to lower CPL without sacrificing quality.
• Content Direction
I will supply product photos and basic specs; you craft attention-grabbing ad copy, short videos or carousels, and landing page recommendations tailored to homeowners, architects, and interior designers.
• Reporting
Weekly dashboards summarising spend, impressions, clicks, qualified leads, and actionable next steps keep us aligned.
Success for me is simple: a consistent pipeline of qualified leads we can hand to our sales team, at a competitive cost per conversion. If you have proven experience scaling Google Ads plus Facebook, Instagram, and LinkedIn for B2C tech or IoT products—and can point to clear lead metrics—let’s talk.
Here is what I expect:
• Strategy & Setup
Build a concise funnel: keyword-focused search and Performance Max campaigns on Google, supported by Facebook, Instagram, and LinkedIn ads that retarget site visitors and look-alike audiences. Creative should highlight our key value propositions—ease of use, energy savings, and reliable after-sales support.
• Tracking & Optimisation
Configure GA4, conversion tags, and offline-conversion uploads so we can see true cost-per-lead. Continually refine bids, audiences, and creatives to lower CPL without sacrificing quality.
• Content Direction
I will supply product photos and basic specs; you craft attention-grabbing ad copy, short videos or carousels, and landing page recommendations tailored to homeowners, architects, and interior designers.
• Reporting
Weekly dashboards summarising spend, impressions, clicks, qualified leads, and actionable next steps keep us aligned.
Success for me is simple: a consistent pipeline of qualified leads we can hand to our sales team, at a competitive cost per conversion. If you have proven experience scaling Google Ads plus Facebook, Instagram, and LinkedIn for B2C tech or IoT products—and can point to clear lead metrics—let’s talk.