Promote School Bus Tracker App
Budget: ₹600 – ₹1,500 INR
I’ve built School Bus Track—live on Google Play (https://play.google.com/store/apps/details?id=com.school.bus.school_bus_tracker) and the web (https://rakibedynamics.in/SchoolBusTrack/)—to let schools and private drivers share real-time bus locations with parents and students. Now I need an experienced product marketer who can put the app in front of the people who matter most: school administrators, parents, and private bus drivers.
The arrangement is simple: every rupee the users you bring in spend on the platform earns you a 10 % share. I’m ready to back that with full analytics transparency so you can see exactly what your campaigns generate.
Scope of work
• Craft a clear positioning and value proposition for each of the three audiences.
• Plan and run multichannel campaigns—think Facebook/Instagram, Google Ads, email sequences, partnerships with local school groups, or any tactic your past wins prove effective.
• Optimise creatives, copy, and targeting continuously, reporting progress weekly.
Deliverables
1. 30-day action plan outlining chosen channels, expected reach, and budget allocation.
2. Campaign assets (ad copy, visuals, landing page tweaks) ready to launch.
3. Weekly performance reports with installs, activations, and paying-user conversions traced back to your work.
Acceptance criteria
• A measurable uptick in installs from the defined audiences.
• At least five new paying institutions or driver groups within the first 90 days.
• Cost per acquisition that keeps our lifetime value ratio healthy.
When you send your proposal, focus on your relevant experience—previous app launches, ed-tech or SaaS growth, partnership building—so I can see how you’ll replicate that success here. Let’s get schools, parents, and drivers tracking buses with confidence while we both grow the revenue.
The arrangement is simple: every rupee the users you bring in spend on the platform earns you a 10 % share. I’m ready to back that with full analytics transparency so you can see exactly what your campaigns generate.
Scope of work
• Craft a clear positioning and value proposition for each of the three audiences.
• Plan and run multichannel campaigns—think Facebook/Instagram, Google Ads, email sequences, partnerships with local school groups, or any tactic your past wins prove effective.
• Optimise creatives, copy, and targeting continuously, reporting progress weekly.
Deliverables
1. 30-day action plan outlining chosen channels, expected reach, and budget allocation.
2. Campaign assets (ad copy, visuals, landing page tweaks) ready to launch.
3. Weekly performance reports with installs, activations, and paying-user conversions traced back to your work.
Acceptance criteria
• A measurable uptick in installs from the defined audiences.
• At least five new paying institutions or driver groups within the first 90 days.
• Cost per acquisition that keeps our lifetime value ratio healthy.
When you send your proposal, focus on your relevant experience—previous app launches, ed-tech or SaaS growth, partnership building—so I can see how you’ll replicate that success here. Let’s get schools, parents, and drivers tracking buses with confidence while we both grow the revenue.