Pre-School Admission Digital Campaign
Budget: ₹600 – ₹150,000 INR
I need the Jan–March admission window for my standalone pre-school in Chennai to be visible everywhere local parents search or scroll. Here is how I picture the project:
• Content creation kicks off with a single on-site shoot dedicated to lively, age-appropriate classroom activities. From that footage you’ll craft a bank of short-form clips and stills that will feed a steady, weekly rhythm of Instagram posts through the quarter.
• Google My Business is the top priority. I want the profile fully optimised: fresh photos from the shoot, keyword-rich descriptions (think “play school near me”, “preschool in <area>”), and an actionable plan to collect and showcase authentic parent reviews. You’ll also run GMB Local Search ads so we appear first when high-intent parents tap that “near me” query.
• Complementary Google Search campaigns should mirror those keywords for broader coverage, while Meta ads must stay strictly hyper-local—within a 3- to 5-km radius—so we speak only to families close enough to convert. Start lean, monitor which creative/messages drive enquiries, then scale budgets and look-alikes once we see traction.
Deliverables I expect:
– One-day video & photo shoot on campus
– Weekly Instagram content (captions, hashtags, scheduling)
– Fully optimised Google My Business profile with review strategy
– Local-keyword Google Search & GMB ad set-up, tracking, and reporting
– Hyper-local Meta campaigns with ongoing A/B creative testing
– Performance reports and a clear optimisation roadmap through March
All tracking, UTM tagging, and conversion goals should be configured in GA4 and Meta Suite so we know exactly which channel fills the enquiry pipeline.
• Content creation kicks off with a single on-site shoot dedicated to lively, age-appropriate classroom activities. From that footage you’ll craft a bank of short-form clips and stills that will feed a steady, weekly rhythm of Instagram posts through the quarter.
• Google My Business is the top priority. I want the profile fully optimised: fresh photos from the shoot, keyword-rich descriptions (think “play school near me”, “preschool in <area>”), and an actionable plan to collect and showcase authentic parent reviews. You’ll also run GMB Local Search ads so we appear first when high-intent parents tap that “near me” query.
• Complementary Google Search campaigns should mirror those keywords for broader coverage, while Meta ads must stay strictly hyper-local—within a 3- to 5-km radius—so we speak only to families close enough to convert. Start lean, monitor which creative/messages drive enquiries, then scale budgets and look-alikes once we see traction.
Deliverables I expect:
– One-day video & photo shoot on campus
– Weekly Instagram content (captions, hashtags, scheduling)
– Fully optimised Google My Business profile with review strategy
– Local-keyword Google Search & GMB ad set-up, tracking, and reporting
– Hyper-local Meta campaigns with ongoing A/B creative testing
– Performance reports and a clear optimisation roadmap through March
All tracking, UTM tagging, and conversion goals should be configured in GA4 and Meta Suite so we know exactly which channel fills the enquiry pipeline.