Physiotherapy Patient Acquisition Campaign
Budget: $250 – $750 CAD
I’m ready to ramp up patient bookings for my physiotherapy clinic and need a marketer who can design and run a results-oriented campaign aimed squarely at adults living with chronic conditions, post-operative rehabilitation and athletic injuries.
The plan should blend three main channels I rely on—social media, email marketing, and Google Ads—into one coherent funnel that guides prospects from first touch through to a confirmed appointment. That includes crafting audience-specific messaging that speaks to pain management, mobility goals, and long-term quality-of-life improvements, then matching each message to the right platform and moment in the journey.
Here’s what I consider a complete delivery:
• Social media: a 30-day content calendar with creative assets, post copy, and boosted-post/ad sets tuned for Facebook and Instagram health-interest segments.
• Email marketing: a three-email nurture sequence (welcome, education, booking push) plus subject-line variants, all wired into my existing Mailchimp list and automated for new leads.
• Google Ads: search and display campaigns built around high-intent keywords like “physio for arthritis pain,” with ad copy, extensions, and conversion-tracking tags installed on my booking page.
I’ll provide clinic branding elements, service descriptions, and access to analytics. Success is measured by booked appointments, not vanity metrics, so include clear KPIs, expected timelines, and how you plan to report weekly results.
If this scope fits your skill set, let’s move forward and get more chronic-pain patients the care they need.
The plan should blend three main channels I rely on—social media, email marketing, and Google Ads—into one coherent funnel that guides prospects from first touch through to a confirmed appointment. That includes crafting audience-specific messaging that speaks to pain management, mobility goals, and long-term quality-of-life improvements, then matching each message to the right platform and moment in the journey.
Here’s what I consider a complete delivery:
• Social media: a 30-day content calendar with creative assets, post copy, and boosted-post/ad sets tuned for Facebook and Instagram health-interest segments.
• Email marketing: a three-email nurture sequence (welcome, education, booking push) plus subject-line variants, all wired into my existing Mailchimp list and automated for new leads.
• Google Ads: search and display campaigns built around high-intent keywords like “physio for arthritis pain,” with ad copy, extensions, and conversion-tracking tags installed on my booking page.
I’ll provide clinic branding elements, service descriptions, and access to analytics. Success is measured by booked appointments, not vanity metrics, so include clear KPIs, expected timelines, and how you plan to report weekly results.
If this scope fits your skill set, let’s move forward and get more chronic-pain patients the care they need.