D2C Perfume Brand Growth Specialist

Job ID: 39706804

Budget: ₹1,500 – ₹12,500 INR

Digital Marketing Manager

This role is critical to hit your sales targets and scale toward a ₹10 crore brand.

Short Job Description (for posting on Upwork/Freelancer):
We’re looking for a Digital Marketing Manager to build and execute Essentia Perfumes’ online growth strategy. You’ll manage Meta Ads (Facebook/Instagram), influencer partnerships, SEO, email & WhatsApp marketing. Goal is to drive first 1,000 orders in 3 months and scale efficiently.

Key Responsibilities:

Create and manage ad campaigns across Meta & Google.

Build influencer & content creator partnerships for brand awareness.

Optimize website traffic through SEO & performance marketing.

Plan and run email/SMS/WhatsApp campaigns.

Track CAC, ROAS, and scale campaigns profitably.

Requirements:

Proven experience scaling a D2C brand.

Strong understanding of perfumes/lifestyle niche is a plus.

Data-driven, creative, and execution-focused.