Performance marketing - Media planning
Budget: ₹1,500 – ₹12,500 INR
Please find the problem statement below
You are the performance marketing leader for a Neobank. The main products are credit cards and Buy Now Pay Later (BNPL). Your goal is to increase paid acquisition of approved users/day from 1000 (hypothetical) to 100,000 in 12 months (100X growth). User acquisition has 2 main criteria
1. User should be of high affluence ( high purchasing and spending power)
2. Should regularly use the noebanks products (high retention)
Please share your plan to achieve this aggressive growth
1.What additional information would you need to complete this assignment?
2. Please make all necessary assumptions in lieu of the missing information but clearly verbalize them
3. Please share your ideas in order of their relevant importance
4. Include month-wise projections for 1 year basis of your assumptions
Assessment Criteria:
1.Creativity (are you able to question the standard practices like FB and Google and think of 10x solutions)
2.Depth (are you able to get into details and come up with practical and reasonable recommendations, that can be defended in a discussion)
3. Analytical depth (are you able to pick the right assumptions and model the numbers and ROI) Feel free to reach out to us if you have any questions
You are the performance marketing leader for a Neobank. The main products are credit cards and Buy Now Pay Later (BNPL). Your goal is to increase paid acquisition of approved users/day from 1000 (hypothetical) to 100,000 in 12 months (100X growth). User acquisition has 2 main criteria
1. User should be of high affluence ( high purchasing and spending power)
2. Should regularly use the noebanks products (high retention)
Please share your plan to achieve this aggressive growth
1.What additional information would you need to complete this assignment?
2. Please make all necessary assumptions in lieu of the missing information but clearly verbalize them
3. Please share your ideas in order of their relevant importance
4. Include month-wise projections for 1 year basis of your assumptions
Assessment Criteria:
1.Creativity (are you able to question the standard practices like FB and Google and think of 10x solutions)
2.Depth (are you able to get into details and come up with practical and reasonable recommendations, that can be defended in a discussion)
3. Analytical depth (are you able to pick the right assumptions and model the numbers and ROI) Feel free to reach out to us if you have any questions