Performance-focused Digital Marketer Needed

We’re looking for a performance-focused digital marketer to manage and scale our paid advertising across Meta (Facebook & Instagram) and Amazon Ads on a monthly retainer basis. The role requires hands-on execution, data-driven decision-making, and clear accountability toward revenue and ROAS.

Key Responsibilities
1️⃣ Meta Ads (Facebook & Instagram)

Full funnel campaign setup (Awareness → Consideration → Conversion)

Audience research & testing (Broad, Interest, Lookalikes, Retargeting)

Creative strategy input (UGC, static, video formats)

Pixel tracking, CAPI implementation & event optimization

Daily budget monitoring & bid adjustments

Weekly performance reporting (CTR, CPC, CPA, ROAS)

Scaling profitable campaigns & cutting underperforming ones

2️⃣ Amazon Ads

Sponsored Products, Sponsored Brands & Sponsored Display setup

Keyword research (Auto + Manual campaigns)

ACOS & TACOS optimization

Search term mining & negative keyword implementation

Listing-level ad alignment (title, bullet points, images)

Competitor targeting strategies

Monthly performance & profitability reporting

Expected Deliverables:

Structured campaign setup within first 7–10 days

Weekly performance summary with insights (not just screenshots)

Monthly growth plan with clear optimization roadmap

Clear KPI tracking: ROAS, ACOS, CPA, Revenue, Conversion Rate