Performance Marketing & WordPress Optimization Blitz

Job ID: 40241908

Budget: ₹12,500 – ₹37,500 INR

*Project: 30-Day Website Growth Sprint – Clear Objectives*

This project has 4 focus areas.
Please review carefully and confirm whether your team is confident delivering this.

*1️⃣ Immediate Paid Ads Launch (Day 1 Mandatory)*

Launch Google Ads on Day 1
Target high-intent property buyers
Generate 100 high quality leads for the project (Budget is 80K)
Ensure proper conversion tracking
Monitor daily
Optimise keywords and remove junk traffic
Maintain CPL target ₹800–₹1,200

*You must:*
Set negative keywords
Prevent competitor click waste
Ensure only serious buyer leads are generated
Share performance report every 7 days
This is the revenue engine. No delay.

*2️⃣ WordPress Performance Improvement*

*Objective: Make the site fast and stable on mobile.*

*Target:*

LCP < 2.5 seconds
CLS < 0.1
INP < 200ms
GTMetrix Mobile Grade A

*You will:*
Configure LiteSpeed Cache properly
Ensure custom JS (search filter) does not break
Optimise CSS/JS loading
Improve image handling
Test after every change

*3️⃣ SEO & AI Structure Foundation Setup*

You will:
Audit pages using RankMath
Improve meta titles and descriptions
Add schema for property pages
Improve internal linking

*Goal:*
Improve indexing
Strengthen structure
Prepare foundation for long-term ranking

*4️⃣ 30 Days Content (Simple Structure)*

3 blog per week
600–800 words
Location + buyer-focused (Topics will be provided)
Internal links added
Featured image uploaded
No generic content. Need to include my insights, knowledge and expertise
Structure pages clearly for AI answer engines
Ensure Bing & Google indexing is clean

*Reporting & Accountability*
Everyday review required.
Final week must include:
Performance summary
Ads performance
SEO changes made
AI Structuring
Documentation of LiteSpeed settings

*Important*

This is a live website.
You must:
1. Not break layout
2. Not break tracking
3. Not remove important plugins
4. Inform before major changes

*Kindly confirm:*
1. Are you confident handling LiteSpeed Cache?
2. How will you prevent junk leads?
3. What is your expected realistic CPL?
4. How will you ensure website speed improves?