Performance Marketer for Yaara Mart
Budget: ₹12,500 – ₹37,500 INR
PERFORMANCE MARKETER – YAARA MART
Location: Kandivali West, Mumbai (On-site preferred)
Type: Full-Time / Part-Time / Freelance (depending on experience)
ABOUT YAARA MART
Yaara Mart is a large-format home décor and lifestyle store offering a wide range of products including home décor, wall art, wall clocks, crockery, glassware, idols, gifting products, artificial plants, premium home accessories, men’s garments, and more.
We are focused on building a strong retail brand and increasing both in-store footfall and online visibility through strategic digital marketing.
ROLE OVERVIEW
We are looking for a results-driven Performance Marketer who can take ownership of our paid marketing efforts and help drive measurable growth in store visits, leads, sales, and brand awareness.
This is not a content creator role. We need someone who understands data, advertising, customer acquisition, and ROI.
KEY RESPONSIBILITIES
• Plan, launch, and optimize Meta (Facebook & Instagram) ad campaigns.
• Run performance campaigns focused on:
* Store footfall
* Lead generation
* WhatsApp inquiries
* Sales promotions
* New product launches
• Manage advertising budgets efficiently to maximize ROI.
• Create audience targeting strategies, retargeting campaigns, and lookalike audiences.
• Track campaign performance and provide weekly reports.
• Analyze customer behavior and suggest improvements for conversions.
• Coordinate with our content team regarding ad creatives and campaign requirements.
• Test different ad copies, creatives, offers, and audiences to improve results.
• Set up and monitor Meta Pixel, Conversion Tracking, and relevant analytics tools.
• Recommend marketing strategies for seasonal sales, festivals, launches, and store events.
REQUIREMENTS
• Proven experience running Meta Ads for retail, D2C, lifestyle, home décor, furniture, fashion, or similar brands.
• Strong understanding of:
* Facebook Ads Manager
* Instagram Ads
* Audience Building
* Retargeting
* Campaign Optimization
* Analytics & Reporting
• Ability to demonstrate previous campaign results.
• Data-driven decision-making skills.
• Good communication and reporting skills.
PREFERRED QUALIFICATIONS
• Experience with local retail businesses.
• Knowledge of Google Ads is a plus.
• Experience driving offline store traffic through digital campaigns.
• Understanding of consumer behavior in home décor and lifestyle categories.
WHAT WE’RE LOOKING FOR
We are looking for someone who can answer:
• How will you increase footfall to our store?
• How will you generate qualified leads?
• What budget would you recommend?
• What results have you achieved for previous brands?
• How do you measure success beyond likes and views?
TO APPLY
Please send:
• Resume
• Portfolio / Case Studies
• Previous campaign results (screenshots or reports)
• Expected fees / salary
Subject: Application for Performance Marketer – Yaara Mart
Location: Kandivali West, Mumbai (On-site preferred)
Type: Full-Time / Part-Time / Freelance (depending on experience)
ABOUT YAARA MART
Yaara Mart is a large-format home décor and lifestyle store offering a wide range of products including home décor, wall art, wall clocks, crockery, glassware, idols, gifting products, artificial plants, premium home accessories, men’s garments, and more.
We are focused on building a strong retail brand and increasing both in-store footfall and online visibility through strategic digital marketing.
ROLE OVERVIEW
We are looking for a results-driven Performance Marketer who can take ownership of our paid marketing efforts and help drive measurable growth in store visits, leads, sales, and brand awareness.
This is not a content creator role. We need someone who understands data, advertising, customer acquisition, and ROI.
KEY RESPONSIBILITIES
• Plan, launch, and optimize Meta (Facebook & Instagram) ad campaigns.
• Run performance campaigns focused on:
* Store footfall
* Lead generation
* WhatsApp inquiries
* Sales promotions
* New product launches
• Manage advertising budgets efficiently to maximize ROI.
• Create audience targeting strategies, retargeting campaigns, and lookalike audiences.
• Track campaign performance and provide weekly reports.
• Analyze customer behavior and suggest improvements for conversions.
• Coordinate with our content team regarding ad creatives and campaign requirements.
• Test different ad copies, creatives, offers, and audiences to improve results.
• Set up and monitor Meta Pixel, Conversion Tracking, and relevant analytics tools.
• Recommend marketing strategies for seasonal sales, festivals, launches, and store events.
REQUIREMENTS
• Proven experience running Meta Ads for retail, D2C, lifestyle, home décor, furniture, fashion, or similar brands.
• Strong understanding of:
* Facebook Ads Manager
* Instagram Ads
* Audience Building
* Retargeting
* Campaign Optimization
* Analytics & Reporting
• Ability to demonstrate previous campaign results.
• Data-driven decision-making skills.
• Good communication and reporting skills.
PREFERRED QUALIFICATIONS
• Experience with local retail businesses.
• Knowledge of Google Ads is a plus.
• Experience driving offline store traffic through digital campaigns.
• Understanding of consumer behavior in home décor and lifestyle categories.
WHAT WE’RE LOOKING FOR
We are looking for someone who can answer:
• How will you increase footfall to our store?
• How will you generate qualified leads?
• What budget would you recommend?
• What results have you achieved for previous brands?
• How do you measure success beyond likes and views?
TO APPLY
Please send:
• Resume
• Portfolio / Case Studies
• Previous campaign results (screenshots or reports)
• Expected fees / salary
Subject: Application for Performance Marketer – Yaara Mart