Part-time Digital Marketing Manager Required
Budget: $25 – $50 USD
Digital Marketing role ( From Hong Kong, Taiwan, Mainland China Only)
Role description Digital Marketing Manager Part-time consultant 5 to 10 hours per week. Responsible for managing our Xiaohongshu account to drive traffic, conversions, and community growth across mainland China, and for growing organic and paid search traffic from Baidu through SEO improvements and Baidu ad campaigns. --- Key responsibilities • Plan and publish Xiaohongshu content and campaigns optimized for engagement and conversions. • Build and execute paid campaigns on Xiaohongshu and Baidu to drive sales. • Improve on-site and off-site SEO for Baidu search visibility. • Monitor performance and report weekly on traffic, conversion, ROI, and growth metrics. • Coordinate with creative and operations to ensure inventory and creative assets match campaign needs. • Recommend and implement quick tests to improve conversion rates and reduce acquisition cost. Required experience • 2 to 4 years managing social media and paid campaigns for e-commerce brands with measurable results. • Direct experience managing Xiaohongshu accounts and executing influencer or content-driven growth. • Hands-on experience running Baidu paid search campaigns and basic Baidu PPC optimization. • Practical SEO experience focused on Baidu ranking factors and on-page optimization. • Proven track record of driving online sales and measurable traffic growth. --- Required knowledge and skills • Fluent in written Chinese for mainland China market and comfortable creating platform-native copy. • Strong understanding of Xiaohongshu content formats, community behavior, and best practices. • Familiarity with Baidu ecosystem including Baidu SEO, Baidu Tuiguang or similar ad platforms. • Analytics skills using Google Analytics and platform analytics to track funnels and ROI. • Basic creative direction skills for short-form content and product-focused visuals. • Ability to work independently, prioritize tasks in limited weekly hours, and deliver concise reports. --- Contract details • Consulting contract 5 to 10 hours per week. • Remote work with occasional alignment meetings in Hong Kong time zone. • Deliverables include weekly performance summary, monthly strategy adjustments, and campaign assets or briefs.
Role description Digital Marketing Manager Part-time consultant 5 to 10 hours per week. Responsible for managing our Xiaohongshu account to drive traffic, conversions, and community growth across mainland China, and for growing organic and paid search traffic from Baidu through SEO improvements and Baidu ad campaigns. --- Key responsibilities • Plan and publish Xiaohongshu content and campaigns optimized for engagement and conversions. • Build and execute paid campaigns on Xiaohongshu and Baidu to drive sales. • Improve on-site and off-site SEO for Baidu search visibility. • Monitor performance and report weekly on traffic, conversion, ROI, and growth metrics. • Coordinate with creative and operations to ensure inventory and creative assets match campaign needs. • Recommend and implement quick tests to improve conversion rates and reduce acquisition cost. Required experience • 2 to 4 years managing social media and paid campaigns for e-commerce brands with measurable results. • Direct experience managing Xiaohongshu accounts and executing influencer or content-driven growth. • Hands-on experience running Baidu paid search campaigns and basic Baidu PPC optimization. • Practical SEO experience focused on Baidu ranking factors and on-page optimization. • Proven track record of driving online sales and measurable traffic growth. --- Required knowledge and skills • Fluent in written Chinese for mainland China market and comfortable creating platform-native copy. • Strong understanding of Xiaohongshu content formats, community behavior, and best practices. • Familiarity with Baidu ecosystem including Baidu SEO, Baidu Tuiguang or similar ad platforms. • Analytics skills using Google Analytics and platform analytics to track funnels and ROI. • Basic creative direction skills for short-form content and product-focused visuals. • Ability to work independently, prioritize tasks in limited weekly hours, and deliver concise reports. --- Contract details • Consulting contract 5 to 10 hours per week. • Remote work with occasional alignment meetings in Hong Kong time zone. • Deliverables include weekly performance summary, monthly strategy adjustments, and campaign assets or briefs.