Part-Time Digital Marketing Specialist (Lead Gen, Social, Email)

Job ID: 39591290

Budget: $3,000 – $5,000 AUD

We're looking for a results-driven digital marketer to help us build and manage a complete lead generation funnel.
Start Date: ASAP
Project: Miracles of Capital – Helping Aussie business owners unlock growth through smart capital strategies.
Our project is focused on Australian business owners. We are active in finance and business education industry. We already have a landing page, Facebook page, and LinkedIn page. Now, we need someone who can take that infrastructure and launch a full marketing funnel that:
• Attracts the right audience
• Brings them to our free Zoom preview class
• Collects their contact data (email + phone)
• Nurtures them through email automation
• Converts them into paid attendees of our in-person course in Sydney
This is a part-time, remote role (preferably within Australia or familiar with the Australian business mindset/time zones). You'll be expected to work independently, bring ideas to the table, and report weekly on progress.
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Responsibilities
• Plan and run paid ad campaigns (Facebook & LinkedIn)
• Build and manage the funnel structure: ads → landing page → email capture → email nurture → conversion
• Write and automate email sequences using tools like Mailchimp or ActiveCampaign
• Produce engaging content for social media (video clips, carousels, text posts)
• Coordinate Zoom registrations and follow-ups
• Provide performance tracking (e.g., leads, CTRs, open rates, bookings)
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Required Experience
• You’ve built marketing funnels from scratch (not just boosted posts)
• Strong knowledge of Facebook Ads Manager and LinkedIn Campaign Manager
• Email marketing with Mailchimp, ActiveCampaign, or similar tools
• Familiar with conversion tracking, landing pages, and A/B testing
• Confident writing conversion-focused copy (ads, emails, CTAs)
• Bonus: Experience in online education, events, or professional services
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Engagement Details
• Part-time: 15–20 hours/week to start
• Duration: Minimum 1–2 months with potential to extend
• Budget: Open, but efficient — please include your rate or fixed-price estimate
• Location: Remote, preferably within Australia but must understand Australian market context
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Bonus Points If You
• Have worked on coaching, business education, or online training campaigns
• Can edit short videos for social ads
• Are proactive and bring campaign ideas, not just wait for instructions
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To Apply
Please respond with:
1. A brief intro about yourself and your marketing approach
2. 2–3 examples of past work (especially campaigns, content, or lead-gen results)
3. Your availability and preferred hourly rate/wage
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This is a long-term opportunity with growth potential as we scale our project to reach more Australian entrepreneurs.
Let’s build something great.