Outbrain Display Ad Campaign
Budget: $250 – $750 USD
I want to scale my brand through native display advertising on Outbrain and would like a specialist who can take the campaign from concept to continual optimisation. The focus is exclusively on Outbrain—no Google Display Network or broader programmatic tools—so deep familiarity with Outbrain Amplify, headline-image testing, section/URL exclusions and CPC bidding is essential.
Scope
• Translate my existing marketing goals into a clear Outbrain strategy, identifying audiences, publishers and content angles that suit native placements.
• Build the campaign inside Outbrain, including ad group structure, creative uploads (headline, thumbnail, call-to-action), and budget allocation across devices and geo-targets we agree on.
• Install and verify the Outbrain pixel, set up UTM parameters and connect performance data to Google Analytics so we have clean funnel reporting.
• Optimise daily for the first two weeks—pausing low-CTR headlines, adjusting CPCs, refining placements—and provide a concise performance report with recommendations for ongoing scaling.
Deliverables
1. Campaign structure document (spreadsheets or slides) showing audiences, creatives and bidding strategy.
2. Live Outbrain campaign with pixel and tracking confirmed.
3. 14-day optimisation log and summary report, including next-step actions.
Quality benchmarks
• Pixel fires correctly on all key conversion events.
• Minimum 0.25% CTR on approved placements after optimisation phase.
• Clear ROI calculations in the final report.
All copy, graphics and landing pages are ready; I’ll share them once we start. Let’s make Outbrain a profitable channel for us.
Scope
• Translate my existing marketing goals into a clear Outbrain strategy, identifying audiences, publishers and content angles that suit native placements.
• Build the campaign inside Outbrain, including ad group structure, creative uploads (headline, thumbnail, call-to-action), and budget allocation across devices and geo-targets we agree on.
• Install and verify the Outbrain pixel, set up UTM parameters and connect performance data to Google Analytics so we have clean funnel reporting.
• Optimise daily for the first two weeks—pausing low-CTR headlines, adjusting CPCs, refining placements—and provide a concise performance report with recommendations for ongoing scaling.
Deliverables
1. Campaign structure document (spreadsheets or slides) showing audiences, creatives and bidding strategy.
2. Live Outbrain campaign with pixel and tracking confirmed.
3. 14-day optimisation log and summary report, including next-step actions.
Quality benchmarks
• Pixel fires correctly on all key conversion events.
• Minimum 0.25% CTR on approved placements after optimisation phase.
• Clear ROI calculations in the final report.
All copy, graphics and landing pages are ready; I’ll share them once we start. Let’s make Outbrain a profitable channel for us.