Optimize Google Ads For Leads

My service-based business already advertises on Google, yet the campaigns have never been tuned beyond their initial setup. I want those ads turning into a dependable stream of qualified enquiries rather than just clicks.

Here’s what I need from you: start with a full audit of the current Google Ads account, highlight waste, missing extensions, and any tracking gaps, then rebuild or refine the structure so every ad group, keyword, and piece of copy is focused on lead generation. Conversion tracking must fire correctly through Google Tag Manager and Analytics so we can trace each form submission or phone call back to the keyword that prompted it.

To back the ads, review the key landing pages on my website, suggest (and if possible implement) quick-win changes—headline tweaks, form placement, trust signals—that will lift Quality Score and lower cost-per-lead. Negative-keyword grooming, smart bidding or manual CPC recommendations, and a concise testing roadmap for new ads and extensions are also expected.

Deliverables
• Written audit with prioritized fixes
• Updated campaign(s) inside Google Ads reflecting those fixes
• Working conversion tracking and clear reporting dashboard
• Short hand-off guide so I can monitor performance after your work is complete

Success looks like a measurable drop in CPA and a steady rise in qualified leads within the first month of the revamped campaigns going live.