Onsite, Offsite, Technical and AI SEO
Budget: $30 – $250 USD
Oliver Fox SEO Checklist – Onsite, Offsite, Technical & AI SEO
1. Keyword Research & Strategy
Conduct comprehensive keyword research for all services (trauma, biohazard, extreme cleaning, kitchen cleaning, end-of-tenancy, hazmat, etc.).
Identify primary, secondary, and long-tail keywords.
Map keywords to each service page.
Include geo-targeted keywords for all UK & Ireland cities, towns, and regions.
Analyse competitors’ keywords and content gaps.
2. Onsite Content Optimisation
Create or optimise service pages with SEO-friendly, unique content.
Ensure proper header structure (H1-H6) with relevant keywords.
Include keyword-rich meta titles and meta descriptions.
Add internal links between related services, FAQs, blog posts, and location pages.
Include CTAs on all service and landing pages.
Optimise image alt text and filenames with relevant keywords.
Implement FAQ sections for each service using structured markup.
Ensure all content is mobile-friendly and readable.
3. Location Pages & Local SEO
Create city-specific landing pages for England, Scotland, Wales, Northern Ireland, and Ireland.
Add service-specific, geo-targeted content on each location page.
Integrate Google Maps and local schema markup.
Ensure NAP consistency across all pages and directories.
Encourage and monitor Google reviews for each location.
4. Technical SEO
Conduct full website audit for broken links, 404s, and redirect issues.
Optimise page URLs for clarity and keywords.
Submit XML sitemap to Google Search Console and Bing Webmaster Tools.
Ensure robots.txt is correctly configured.
Fix duplicate content issues.
Optimise website speed (images, caching, scripts, CSS).
Implement lazy loading for images and videos.
Monitor and optimise Core Web Vitals (LCP, CLS, FID).
Ensure HTTPS/SSL security.
Implement structured data/schema markup: LocalBusiness, Service, FAQPage, Review, Article.
Check canonical tags and hreflang (if applicable).
5. Offsite SEO & Link Building
Build high-quality backlinks from relevant UK & Ireland websites.
Submit business to directories (Yell, Thomson Local, Scoot, etc.).
Conduct guest posting and PR outreach in property, cleaning, and facility management niches.
Monitor backlinks and disavow low-quality links.
Share content on social media for referral traffic and social signals.
6. AI SEO
Analyse competitor content and SERPs using AI tools.
Identify content gaps for new blogs, FAQs, and landing pages.
Optimise existing content with AI-generated keyword suggestions and LSI terms.
Generate meta titles, descriptions, and schema snippets using AI tools.
Track performance and generate AI-driven insights for continuous improvement.
Optimise content for featured snippets and People Also Ask (PAA) boxes.
Suggest new content ideas based on search trends and AI analysis.
7. User Experience & Conversion Optimisation
Optimise navigation menus and website structure for ease of use.
Ensure all forms (contact, booking, quote) are working and optimised for conversions.
Add trust signals (certifications, awards, client testimonials, reviews).
Ensure accessibility compliance (WCAG 2.1).
Optimise CTAs on all pages to increase lead conversions.
8. Monitoring & Reporting
Set up Google Analytics and track all conversion goals.
Track keyword rankings, traffic, and page performance.
Monitor Google Search Console for crawl errors, index coverage, and mobile usability.
Generate monthly SEO performance reports.
Provide recommendations for ongoing content, technical, and offsite improvements.
9. Optional Advanced Tasks
Implement video SEO for service demos and case studies.
Optimise before/after project galleries for visual search.
Use AI to create additional FAQs for voice search optimisation.
Conduct competitor backlink gap analysis.
Optimise content for local and regional search intent in Ireland (multi-language if needed).
1. Keyword Research & Strategy
Conduct comprehensive keyword research for all services (trauma, biohazard, extreme cleaning, kitchen cleaning, end-of-tenancy, hazmat, etc.).
Identify primary, secondary, and long-tail keywords.
Map keywords to each service page.
Include geo-targeted keywords for all UK & Ireland cities, towns, and regions.
Analyse competitors’ keywords and content gaps.
2. Onsite Content Optimisation
Create or optimise service pages with SEO-friendly, unique content.
Ensure proper header structure (H1-H6) with relevant keywords.
Include keyword-rich meta titles and meta descriptions.
Add internal links between related services, FAQs, blog posts, and location pages.
Include CTAs on all service and landing pages.
Optimise image alt text and filenames with relevant keywords.
Implement FAQ sections for each service using structured markup.
Ensure all content is mobile-friendly and readable.
3. Location Pages & Local SEO
Create city-specific landing pages for England, Scotland, Wales, Northern Ireland, and Ireland.
Add service-specific, geo-targeted content on each location page.
Integrate Google Maps and local schema markup.
Ensure NAP consistency across all pages and directories.
Encourage and monitor Google reviews for each location.
4. Technical SEO
Conduct full website audit for broken links, 404s, and redirect issues.
Optimise page URLs for clarity and keywords.
Submit XML sitemap to Google Search Console and Bing Webmaster Tools.
Ensure robots.txt is correctly configured.
Fix duplicate content issues.
Optimise website speed (images, caching, scripts, CSS).
Implement lazy loading for images and videos.
Monitor and optimise Core Web Vitals (LCP, CLS, FID).
Ensure HTTPS/SSL security.
Implement structured data/schema markup: LocalBusiness, Service, FAQPage, Review, Article.
Check canonical tags and hreflang (if applicable).
5. Offsite SEO & Link Building
Build high-quality backlinks from relevant UK & Ireland websites.
Submit business to directories (Yell, Thomson Local, Scoot, etc.).
Conduct guest posting and PR outreach in property, cleaning, and facility management niches.
Monitor backlinks and disavow low-quality links.
Share content on social media for referral traffic and social signals.
6. AI SEO
Analyse competitor content and SERPs using AI tools.
Identify content gaps for new blogs, FAQs, and landing pages.
Optimise existing content with AI-generated keyword suggestions and LSI terms.
Generate meta titles, descriptions, and schema snippets using AI tools.
Track performance and generate AI-driven insights for continuous improvement.
Optimise content for featured snippets and People Also Ask (PAA) boxes.
Suggest new content ideas based on search trends and AI analysis.
7. User Experience & Conversion Optimisation
Optimise navigation menus and website structure for ease of use.
Ensure all forms (contact, booking, quote) are working and optimised for conversions.
Add trust signals (certifications, awards, client testimonials, reviews).
Ensure accessibility compliance (WCAG 2.1).
Optimise CTAs on all pages to increase lead conversions.
8. Monitoring & Reporting
Set up Google Analytics and track all conversion goals.
Track keyword rankings, traffic, and page performance.
Monitor Google Search Console for crawl errors, index coverage, and mobile usability.
Generate monthly SEO performance reports.
Provide recommendations for ongoing content, technical, and offsite improvements.
9. Optional Advanced Tasks
Implement video SEO for service demos and case studies.
Optimise before/after project galleries for visual search.
Use AI to create additional FAQs for voice search optimisation.
Conduct competitor backlink gap analysis.
Optimise content for local and regional search intent in Ireland (multi-language if needed).